The article reveals the features of the contemporary periodicals conceptual sphere for women and men (based on examples from magazines of all-Ukrainian and regional purposes. The study made it possible to determine which interpretations of the concepts of "woman" and "man" can be found on the pages of modern gender-labeled periodicals, and thus analyze in detail the gender conceptual sphere through the prism of the specific characteristics of the concepts. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. In general, the analysis of the concept-maximums and concept-minimums of gender and their characteristics is carried out in the context of gender stereotypes that have been formed and function in the society, systematizing the actual presentations.

The paper discusses the main challenges faced by the implementation and development of Public television (Ukrainian: Suspilne telebachennia) in the polycultural borderland of Ukraine (Transcarpathia), considering national peculiarities. The relevance of the research is due to the necessity of a detailed analysis of the organizational and developmental processes of the Transcarpathian Public television, the development forecast, and the search for opportunities and new decisions accounting for the factors that determine its uniqueness. Were used such methods: empirical (observation, description, measuring); theoretical (axiomatic, hypothetico-deductive); general methods (analysis, synthesis, comparison, generalization); unique methods, among which the most productive were the various types of analysis (thematic, genre, stylistic analysis). The given results of the research draw up strategies for the Transcarpathian television and its importance in the conditions of the polycultural region, considering its borderland location in connection with its historical-cultural, social-political peculiarity in the context of the rapid development of new media.

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Due to the complex geopolitical processes of the twentieth century, Ukrainians became part of various states, in particular, part of this ethnic group became part of Romania. Taking into consideration the historical-political and social conditions, the authors of the paper give complex analysis of the peculiarities of the ethnocultural communication of the Ukrainians of Romania, the establishment and development of the Ukrainian-language press in this country, examines the main problems of the modern functions of the Ukrainian printed mass media and outlines the possible perspectives of their development. The Ukrainian language went through changes in education and mass media in Romania. The situation of the Ukrainian mass media worsened in Romania during the interwar period (especially in the 1930s) due to assimilation processes and turning Ukrainians into Romanians. The expansion of the Ukrainian information communication segment in Romania began with the introduction of the native-language primary and second education (7 grades) in 1948. The Ukrainian printed mass media of Romania are too weak today, they are published irregularly, have too weak influence on the cultural life of the Ukrainian group in this country.

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