The socio-economic importance of entrepreneurship in the 21st century in relation to economic growth has become undisputable on local and global level both in terms of macroeconomic indicators, as well as the micro environment. Despite the above, this field still offers questions to be addressed, and these are related to the entrepreneurs themselves, entrepreneurial behaviour, motivation to start business, but also the entrepreneurial environment that encourages or hampers their activities or attitudes. Entrepreneurial motivation is often related to push and pull factors. This study analyses entrepreneurial motivation through push and pull factors. The central aspiration of this research, which was conducted according to problem-oriented quantitative methodology, is founded on the information analysis from the respondents in the following fields: motivation to start business, attitudes related to success and financial vs. non-financial success. To answer the research question the questionnaire survey was chosen as a data collection method. Findings indicated that people quit their employment because they are forced to do as a result of certain push factors, which have fundamental influence on decision or motivation to start their own business.

The research in the field of entrepreneurial activity is increasing. In addition to classical economic definitions, researchers are trying to capture this phenomenon in subjective terms. Some research focuses on the fact that female entrepreneurs cannot be examined purely on the basis of economic factors, since subjective factors are in many cases more important for women. Within the framework of this study, we are trying to define how female entrepreneurs in Slovakia interpret the concept of success, as well as explore the relationship between subjective and objective success factors. We used a combined research method to answer all these questions, so we conducted a questionnaire survey and in-depth interviews were applied as a qualitative part of the research. Our results confirmed the conclusions of previous research focusing on subjective, so-called non-economic goals. It has been confirmed from both quantitative and qualitative perspective that independence gives female entrepreneurs the opportunity to have free time and therefore can perform their family responsibilities more flexibly, which results in being satisfied with their private life. In addition to independence, female entrepreneurs are also proved to be satisfied if they are successful in meeting the objectives they set to achieve by the business they lead. Thus, independence and achievement of goals contribute to personal and corporate satisfaction Together with the achievement of company goals, female entrepreneurs feel successful when their business is constantly evolving. Our research analyses shows that the subjective factors we measured, the factors that do not directly contribute to the entrepreneur's internal satisfaction are economic and objective factors.