A globális turizmust fenyegető biztonsági kockázatok negatív hatásai, az iparágra jellemző multiplikátor­hatásból adódóan, a gazdaság egészére továbbgyűrűznek. Azonosításuk mind fogyasztói, mind szolgáltatói oldalról szükségszerű, minimalizálásuk és kiküszöbölésük az értékteremtés feltétele. A turisztikai desztiná­ciókat sújtó katasztrófákra, krízishelyzetekre történő felkészülésben, és az azokat követő válságkezelésben a megfelelő menedzsment- és marketingszemlélet alkalmazása a szektor további „sérülésének” megaka­dályozását, illetve mielőbbi helyreállítását célozza. A válságkezelési gyakorlat szemléltetése egy angliai száj- és körömfájás járvány, valamint egy ausztrál bozóttűz esetein keresztül történik.

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. AbstractIn our accelerated world, in the era of over-consumption, decisions and choices have got more and more emphases than before. In spite of the fact, that conscious and responsible behaviour did not draw as much attention as it does nowadays, the whole society suffers the consequences of decisions independently from which generation can be blamed. However, the education for responsible behaviour has started and become more important than ever, the real change in the attitude and the approach to responsibility still needs a lot of time. The research conducted among Hungarian consumers aims to reveal the differences between the generations' consumer behaviour with special focus on the FMCG market. In the analysis of the factors influencing consumer decision-making, the corporate marketing communication as well as the environmental and social aspects get central role.

Besides slow food, slow city, slow fashion, education, and marketing -slow tourism is one of the several different slow movements. Several trends justify the importance and the reasons for the existence of slow tourism: the aging society, the growing power of women in making travel decisions.Slow tourism was born as a possibility for those, who would like to live their life in a different way even during their travels: giving respect to the environment and to the local people, too. In case of slow tourism local culture, traditions, gastronomy is in the center. Sustainability is also a priority, meanwhile, the well-being and interests of the inhabitants of the destination are also taken into account. Instead of mass tourism products authentic, not standardized experiences are in the supply. The research aimed to investigate the attitudes and perceptions of respondents towards different slow tourism elements. The study is based on quantitative data from an online survey conducted with 386 Hungarian respondents in the framework of omnibus research. To reveal the perceptions and attitude of the respondents towards slow elements multidimensional scaling model and principal component methods were applied. Based on the results it can be concluded, that the "local" elements of a journey are important for the respondents, meanwhile, the personalized services, the spirituality of the destination, and the sustainable approach do not matter. Only a small proportion of respondents avoids crowded destinations, so traveling to hidden places is not a favorite holiday option for the majority of Hungarians. However, the coronavirus epidemics can strengthen the demand for this tourism product, since expectedly there will be more tourists, who want to avoid crowded places during their holiday. Service providers can also benefit from the results of the research, and concentrate on the elements that proved to be important for Hungarian travelers.

Before the COVID pandemic, solo travel was getting more and more popular – especially among women travelers. Both demographic, social trends, and inner motivations enhanced the popularity of this type of travel. The aging society and the single lifestyle increased the demand on the one hand, while on the other hand, the desire for self-realization, to find new ways of life, escapism, the thirst for self-confidence drive more tourists to travel alone. In the case of women travelers, their increasing decisive power and independence also boosted solo travel. The tourism industry also offers several attractions specially designed for them. The post-pandemic era will show how this special group of travelers will react to the changed circumstances and how they will change their travel habits. The paper examines how frequently Hungarian respondents travel alone and what their attitudes towards this type of traveling are. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.