This study has three main problems namely what the significance of legal awareness of insurance for traders, what factors are causing traders in Medan City interested in buying an insurance policy, what factors also led traders are not interested in insurance, and how the level of legal awareness of insurance (knowledge, understanding and legal culture) among traders in Medan City. The research method using empirical methods by preparing questionnaires (direct questionnaires and structured). Instruments questionnaire or questionnaire measured using 5-point Likert scale. Data were analyzed quantitatively ie the percentage descriptive analysis.The results showed that there are many factors driving the traders in Medan City Market location was interested or not interested in insurance. Factors or reasons traders are willing to make a risk insured losses experienced traders taken over (covered) by the insurance company, in order to feel safe from hazard, more secure future, so that the traders (insured) can live a quieter, so that health is more assured, as traders concerned shall afford to pay premiums, and that education of children is guaranteed. While the factors that cause traders are not interested in insurance among others because they do not have the money to pay the dues / premiums, premium rates are too expensive, traders do not believe in insurance companies, traders do not want to deal with insurance and insurance companies, feel safe without insurance, was able to overcome its own problems so there is no insurance, feel have much savings, trauma with insurance fraud and their full confidence in the destiny and God's help. The results also showed that the level of legal awareness (knowledge, understanding, and behavior / legal culture) insured the traders categorized as good / high. Unfortunately, on Loss Insurance , the desire of traders in Medan for insuring merchandise or property on Insurance Companies still relatively low. Against the 95 respondents who were subjected to the study, only 4 respondents (4.2%) who claimed to have fire insurance on the shop / store / kiosk. INTISARIPenelitian ini memiliki tiga permasalahan utama yaitu faktor-faktor apa yang menyebabkan para pedagang di Kota Medan tertarik untuk berasuransi, faktor-faktor apa pula yang menyebabkan para pedagang tidak tertarik berasuransi, dan bagaimana tingkat kesadaran hukum (pengetahuan, pemahaman dan budaya hukum) berasuransi di kalangan pedagang di Kota Medan. Metode penelitian menggunakan metode empiris dengan cara menyiapkan kuisioner/angket langsung dan berstruktur. Instrumen kuisioner/angket diukur dengan menggunakan skala likert 5 poin. Data kemudian dianalisis secara kuantitatif yakni dengan analisis deskriptif persentase. Hasil penelitian menunjukkan bahwa ada banyak faktor yang mendorong pedagang di lokasi Pasar Kota Medan merasa tertarik atau pun tidak tertarik untuk berasuransi. Faktor atau alasan para pedagang mau berasuransi adalah agar resiko kerugian yang dialami para pedagang diambil alih (ditanggung) oleh perusahaan asuransi, agar merasa aman dari bahaya, masa depan lebih terjamin, agar pedagang (tertanggung) bisa hidup lebih tenang, agar kesehatan lebih terjamin, karena pedagang yang besangkutan mampu membayar premi, dan agar pendidikan anak lebih terjamin. Sedangkan faktor yang menjadi penyebab para pedagang tidak tertarik berasuransi antara lain, karena tidak punya uang untuk membayar iuran/premi, harga premi yang terlalu mahal, pedagang tidak percaya pada perusahaan asuransi, pedagang tidak ingin berurusan dengan asuransi dan perusahaan asuransi, sudah merasa aman tanpa asuransi, merasa mampu mengatasi masalah sendiri sehingga tidak perlu ada asuransi, merasa punya banyak tabungan, trauma dengan kecurangan asuransi dan adanya keyakinan yang penuh pada takdir dan pertolongan Tuhan. Hasil penelitian juga menunjukkan bahwa tingkat kesadaran hukum (pengetahuan, pemahaman, dan perilaku/budaya) berasuransi para pedagang termasuk kategori baik/tinggi. Namun disayangkan, khusus untuk Asuransi Kerugian, keinginan para pedagang Kota Medan untuk mengasuransikan barang dagangan atau harta miliknya (property) pada perusahaan Asuransi Kerugian masih tergolong rendah. Dari 95 orang responden, hanya 4 responden (4,2%) yang mengaku memiliki Asuransi Kebakaran ruko/toko/kios.
Untuk meningkatkan daya saing UMKM diperlukan langkah bersama untuk mengangkat kemampuan teknologi dan daya inovasinya. Dalam hal ini inovasi berarti sesuatu yang baru bagi si penerima yaitu komunitas UMKM yang bersangkutan. Di antara berbagai faktor penyebabnya, rendahnya tingkat penguasaan teknologi dan kemampuan wirausaha di kalangan UMKM menjadi isue yang mengemuka saat ini. Pengembangan UMKM secara parsial selama ini tidak banyak memberikan hasil yang maksimal terhadap peningkatan kinerja UMKM. Karena itu kebijakan bagi UMKM bukan karena ukurannya yang kecil, tapi karena produktivitasnya yang rendah. Peningkatan produktivitas pada UMKM, akan berdampak luas pada perbaikan kesejahteraan rakyat karena UMKM adalah tempat dimana banyak orang menggantungkan sumber kehidupannya. Salah satu alternatif dalam meningkatkan produktivitas UMKM adalah dengan melakukan modernisasi sistem usaha dan perangkat kebijakannya yang sistemik sehingga akan memberikan dampak yang lebih luas lagi dalam meningkatkan daya saing daerah.Untuk mencapai tujuan tersebut dilakukan kegiatan pengabdian, kegiatan ini dilaksanakan dengan metode diskusi dan tanya jawab dalam bentuk penyampaian materi dan praktik penggunaan digital marketing. Pengabdian masyarakat ini difokuskan kepada masyarakat khususnya UMKM di Kelurahan Tegal Sari I Kecamatan Medan Area. Dengan adanya kegiatan ini, warga diharapkan akan lebih memahami pentingnya penggunaan media internet untuk meningkatkan daya saing usaha. Target luaran yang ingin dicapai adalah jurnal nasional terakreditasi, video kegiatan dan mempunyai website dan pendampingan pembuatan digital marketing bagi UMKM.
Purpose of the study: The purpose of this study is to know the regulation about UMKM empowerment through venture capital funding in Medan and how the deal between the venture capital institution and UMKM.Methodology: This study is using the descriptive research methodology and using the primary and secondary data. Results:The study give the explanation about how the deal and the legal protection to the Micro, Small and Medium Enterprises which use the Venture capital funding system in Medan. Applications of this study:This study can be used as a reference to the venture capital company in Medan, The OJK, and Indonesian Government to revise and change the regulation regarding venture capital funding system so the regulation can accommodate and help the Micro, Small and Medium Enterprises in Medan. Novelty/Originality of this study:There is no research about the venture capital funding which help the MSME in Medan before. This situation become a chance to do a study regarding the regulation and legal protection in the funding process to help the MSME empowerment in Medan.
The legal protection of MSME product brands is the same as legal protection for other brand rights holders regulated in the 2016 UUM. The aim of this journal is to find out the legal arrangements for trademark rights in Indonesia and to find out the Legal Protection for Micro, Small and Medium Enterprises (MSMEs) according to the Law Number 20 Year 2016 concerning Brands and Geographical Indications. The research method used in this journal is normative juridical research with legal material collection techniques using literature studies and legal material analysis using content analysis. The results of the study show that the legal regulation of trademark rights in Indonesia consists of the International Convention on Marks ratified by Indonesia and Law Number 20 Year 2016 concerning Marks and Geographical Indications. Meanwhile, regarding the application of legal protection for Micro, Small, and Medium Enterprises (MSMEs), the existence of Law Number 20 Year 2016 concerning Marks and Geographical Indications is expected to be one of the government's ways in protecting UMKM businesses through the intellectual property in the form of a brand. With brand recognition given to MSME business actors, large industries or business actors who does not have good intentions, cannot automatically take intellectual property belonging to MSME business actors because the ownership of registered marks is recognized and protected by the government.
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