Behaviour of tourists among Generation Y, Generation X, and Baby Boomers is often uncertain while travelling. Tourism well-being is happiness during travelling, which produces a better healthy body (physical) and mind (mental). There is an arising literature body on ecosystem services in a culture that focuses on human well-being, despite that the tourism attachment was underexplored with a few exceptions, such as age categories. This paper aims to analyse the impact of age category on tourism well-being among homestay guests at Langkawi Island. This paper was conducted using a quantitative method, and the data was collected by simple random sampling. The questionnaires were distributed to the homestay owner at the several homestays at Langkawi Island. Then, their homestay guest answered and was the respondent for this study. There are 364 respondents in this study. The Tourism Well-Being (TWB) was measured using eight dimensions: our establishment, services, host provider, price, novelty, hedonism, social value, and satisfaction. This paper found that Generation Y is highest tourism well-being, followed by Generation X. In contrast, the age generation with the lowest tourism well-being is Baby Boomers (BB). This research contributes and gives insight to the Ministry of Tourism, Arts, and Culture (MOTAC) in promoting homestay tourism activities in Langkawi Island.

The purpose of this study is to study gender analysis on sustainable consumption behaviour among homestay guests at Langkawi Island. Homestay guests who practice sustainable consumption behaviour, which begins with planning, consumption and disposal, will enhance a better environment. Sustainable consumption behaviour is the root of sustainable development. Sustainable development could not succeed without the person who is managing and implementing the planning, consumption and disposal of the limited resources they have. In this study, there are 364 homestay gguestsas a respondent. Based on that total number of the respondent, 70% are male and 30% are female. Mostly, the homestay guest is from B40 groups whose household income per month is less than MYR4000. The majority of the homestay guest is the young male age less than the 30s, while the female is older than male. Based on the analysis, the female is more on planning and consumption aspects, while the male is more on disposal aspects. The analysis is relevant to past research, where female likely practices sustainable consumption compared to male. This finding contributes to a new body of knowledge about the behaviour of homestay guests in Langkawi Island related to sustainable consumption activities. The data is important to LADA, MOTAC, homestay owners, local residents, and academicians on how to develop a culture of sustainable consumption behaviour, encourage the domestic traveller to visit Langkawi as well as care the Langkawi's sustainability.

Homestay business in Langkawi was operated in Malaysia since 1990s. At that time, the Ministry of Tourism, Art and Culture (MOTAC) trained local people as the homestay business owner and provided licensed for homestay operation in Langkawi island area. Generally, this homestay promotes an experience living with homestay business owner and their family, learn the local lifestyle, art and culture. Generally, at that time the consumer segmentation for homestay program is focusing on foreigner and students. Nowadays, the homestay guest is not just get demand from foreigner travelers but mostly the demand from young domestic travelers. The data gathered from LADA shows that the number of domestic travelers to Langkawi Island is increasing year by year. Since the number of homestays are growing in Langkawi, domestic travelers have an opportunity to visit and staying in Langkawi. Therefore, local people in Langkawi should take parts in Langkawi economic development. One of the businesses they could participate is providing the accommodation to travelers, authentic food and nature activities. Furthermore, cooperating with others small business holder who are operating the boat business and island hoping, restaurant, theme parks and farm explorace are the added value in this kind of business. This study aims to analyse the socioeconomic status of homestay guest in Langkawi Island. This result is achieved by two research objectives (1) to identify the socioeconomic background of respondents and (2) to explore the demand of traveling and homestay selection. Thus, this research was conducted using quantitative approach and survey research. There are 364 homestay guests at Langkawi Island involved in this study. The researcher gets co-operations and approval with several homestay business owners. The data was selected by simple random sampling. The findings shows that, most of the homestay guest is a young age group in category 27 to 35 years old. The number of man staying in homestay is higher than women. The young man come with friends and have a nature activities such as fishing, snorkeling and island hoping. Just a little number of man come with family and have a family gathering in Langkawi. In average, the women age 35 and single have an opportunity come to Langkawi with friends. The younger woman may have under tight