The proposed study deals with early reading literacy development of pre-school age children. A special attention is paid to the promotion of reading in family environment. Children’s relationship to reading starts developing before entering school, therefore, we consider families, alongside with intentional reading development in kindergartens, to be the basic indicators of the development of children’s relationship to reading and to books in general. The results of our quantitative research reflect the current situation in reading literacy development of pre-school age children in Slovakia, in particular families, and from the point of view of both the participating parents and their children.