The purpose of the research paper is to identify the problems that arise in mothers with preschool children in the field of labor relations, based on the data of an empirical sociological study conducted among representatives of this socio-demographic group. Women with preschool children have problems both at the stage of employment and dismissal, and in the process of conducting labor activity. In addition, it was found that the main problems relate not only the labor sphere and are associated with restrictions in connection with the need to combine employment and family responsibilities for raising and caring for children. Russian women who are engaged in labor activity and have children of preschool age assess the level of effectiveness of the social policy implemented in Russia as insufficient.

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The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world. In accordance with the Russian cultural and historical development the authors identified 6 generations, whose representatives live in modern Russian society: “revolutionary generation”, “military generation”, “thaw generation”, “stagnation generation” (generation X), “fracture generation” (generation Y), “digital generation” (generation Z). The article also reveals the essence of the category “generation” from the point of view of sociology.