Modern society, whose typical features, among other characteristics, are the growth and development of the advertising industry, is more and more interested in public service advertising whose goal is to draw the attention of a wider audience to social problems. The result of public service advertising is the formation of certain moral and value attitudes. Advertising influences the consciousness of people by promoting a certain attitude to life and ensuring the relevance of moral and social values, as well as an active socio-political position. In general, public service advertising is regarded as a means of regulating social processes. Avoiding the extremes of coercion and indifference, public service advertising makes the individual focused on the problems that should be addressed. The research goal is to analyze the experience accumulated by government bodies regarding the use of public service advertising for solving social problems. Methodology. The study was conducted in 2019-2020 at Yelets State Ivan Bunin University (Lipetsk Region). The subject matter of the research was the population of the Lipetsk region (n=1200). The scope of the study was the use of public service advertising in the government activities and the attitude of the population to public service advertising. Results and their analysis. As an instrument of influence on public consciousness and a factor in the formation of certain behavioral models, public service advertising implies interaction among society, public organizations, business, and government bodies. It is a method of targeted impact on society aimed at solving social problems. The development of public service advertising is driven by the changing attitude to social problems, both by government bodies and people, most of whom consider public service advertising to be an effective tool for raising social problems and improving social behavior. Health and family remain important themes of public service advertising. By drawing attention to social phenomena and problems, public service advertising promotes humanity, law, and care in society. Focus on public order, protection of public and personal interests and civil rights increases legal awareness in society. There is still public demand for public service advertising that stimulates people’s interest in certain projects, programs, organizations, usually non-profit. Event advertising successfully informs the audience about upcoming festive events, historical dates, and strengthens common social memory. Public service advertising does not contradict basic social attitudes, and its study is useful for understanding and interpreting public consciousness.

The purpose of the study is to analyze the specifics of constructing the image of political parties in modern world media discourse practices. Achievement of this goal by the authors of this article determines the formulation of a number of important tasks, for the solution of which, first of all, the study of the image-making of political organizations is carried out, which is of interest to representatives of various worldview and social groups. The article examines the algorithm for constructing the image of parties and party coalitions, identifies the factors influencing their modifications. The authors determine the most effective strategies and tactics that influence the formation of a positive image during the electoral process, conduct a detailed analysis of the communication tools that generate a highly effective image of political parties using both traditional media practitioners and modern Internet agrigers. The work analyzes the main and auxiliary resources that have a multifaceted impact on the collaboration of party forces and their leaders with the media in the process of creating the given images, and broadcasting information to the target audience. As a result, a conclusion is made about the discursiveness of the image-making technologies existing in the media space, the presence of convergences and antinomies in them.

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The purpose of the article is the analysis of the state of energy security in the states of the Black Sea region in terms of the geopolitics and geostrategies of different regional and international political forces. Energy security is interpreted as the provision of steady energy supply from different types and sources (diversification) and energy market stability. Energy security analysts have always emphasized the importance of energy and energy policies, but too often focused solely on the utilization of resources as an element of political power. The problem of energy and its security is often viewed as vague, misunderstood or unsolvable, with countries hostage to threats with hazardous consequences. A quality selection of analytical and statistical resources has been made to identify energy security problems, such as the growing dependence of most advanced industrial countries on oil and gas supplies, and increasing demand from developing economies for fuel. The objectives of the study are based on the notion of the regional division between the states of the Black Sea basin. The results of the study are founded on the analysis of the operations of the Black Sea Economic Cooperation Organization and the geostrategic and geopolitics interests of the major players in the Black Sea region in the context of their energy security. The article is concluded with the suggestion of a potential solution to the problem of uneven geographic distribution of energy resources such as oil and gas on the political map of the world. The political instruments for influencing energy security in the EU, NATO, USA, Russia and Turkey are analyzed in the article. Recommendations for reducing potential conflicts in the Black Sea region and minimizing the impact on the energy security of the states involved by providing a steady energy supply are given.

The article examines the issues associated with the peculiarities of image strategies of leaders of systemic political parties in modern Russia. Particular attention is paid to the statement that elections play a crucial role in any modern state that calls its political regime democratic. The Russian Federation is among the democratic models of the state is the Russian Federation, which constitutionally enshrines electoral procedures for the election of power institutions. At the same time, it is justified that electoral processes can take place in countries with other political regimes, and most often occur in conditions of limited freedom, police pressure, threats to employees from the employer, fear of the population against repressive actions of the state, and so on. Holding elections in such conditions takes on a decorative nature and cannot be recognized as legitimate. The authors suggest that the realization of the possibility of determining popular will depends on many factors, the main of which are the high level of political culture of citizens and a strong civil society capable of protecting its rights. That is why the holding of free, competitive and regular elections is the most important aspect of the socio-political life of the population of democratic countries. They also describe specifics in proclamations of the political organizations leaders, the goals they set to solve issues in the country and society, the creation and manipulation of certain images forming socio-psychological conditions that can shape a certain information space and evoke an emotional response that encourages the voter to electoral action.