The article reveals the main directions for increasing the economic potential of the enterprise with a detailed description of the factors and the system of indicators. The importance of managing the economic potential of the enterprise as the main reserve for stabilizing the state of the enterprise in crisis conditions is substantiated.

Economic potential, resource approach, methodological approach, rating.

An important place in the analysis of financial and economic activity of the enterprise is directly occupied by its information support. This article discusses various sources of information for financial analysis, which are available both at the enterprise and outside of it. The main requirements for the information base of the analysis are also reflected.

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The guarantor of the stability of an economic entity is a stable financial condition of the enterprise. The economic literature has not developed a single interpretation and methodological approach to assessing the financial condition of an enterprise. The presence of a large number of views confirms the complexity and versatility of this category. This article describes measures to improve the financial condition of the company.