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Annotation. The article identifies the main principles of of functioning and development of the tourism in the Chornobyl radiation and ecological biosphere reserveaffected by the technogenic disaster. The paper provides a rationale fortourismdevelopmentto the Chernobyl exclusion zone as anew direction of the international tourism service market.It defines the main principles of planning and development of thebrand of “Chornobyl radiation and ecological biosphere reserve” (Chernobyl exclusion zone) and providesproposals for itspromotion astheworld-famous tourist brand of Ukraineon the international tourism service market through popularisation of the safe tours to Chernobyl exclusion zone.This article examines the important role of the state in the optimization and arrangementof the market participants activity in this region and tourist offers.The study has confirmedthe safety of the proposed tours with the assistance of specialists of the State Agency of Ukraine on the Exclusion Zone Management, the Chornobyl radiation and ecological biosphere reserve, and State specialised enterprise "Ecocentre". This paper proposes a number ofpractical measures in the context of the formation of the renewed Strategy of the Chernobyl exclusion zone development for optimization of the international tourism service marketthat will ensure the highest level of the travel market consumer's interest in purchasing tours to this region of Ukraine.

Creativity is becoming an increasing source of competitiveness for countries’ economies in a global context. This has led to the need to develop a methodological instrumentarium for assessing and analyzing creativity as a system of innovative entrepreneurship in both global and local contexts. The article examines the essence of innovative entrepreneurship as a key element of the creative management system, which ensures its effectiveness and commercialization opportunities. The categories of «creative management» is defined as a type of management activity aimed at creating an appropriate socio-psychological climate in teams together with the adaptive innovation infrastructure that will ensure an efficient process of development, generation and implementation of innovations. A classification of types of creativity is carried out as follows: technological, economic, artistic, and cultural. The methods of evaluation along with international indicators for rankubg creative activity are considered in detail: Global Creativity Index; Creative Productivity Index; Global Innovation Index; Index of Creativity of Cities; Hong Kong Creative Index. The development issues of the creative economy are highlighted in international rankings in various aspects and depend on the goals and priorities of researchers, as well as the factors identified for analysis. However, all indices share the same conception of creating an ecosystem to encourage more creativity. The factors that form the structural elements of the creative ecosystem can include the following: human resources; innovative infrastructure; institutional and legal environment; creative results; social capital and the degree of tolerance. In combination, this powerful intangible interaction of factors generates a phenomenon of creativity, which manifests itself in social and economic effects, creates values for the business environment and serves as the basis for innovative development of countries in the long term. The directions of further research are the analysis and development on the basis of international rankings of methods for assessing and stimulating the manifestations of creativity at the macro and micro levels

and Humanities ORGANIZATIONAL AND LEGAL BASIS OF REGULATION OF UKRAINIAN ENTERPRISES RELOCATION IN WAR CONDITIONS У статті розглядаються процеси релокації як комплексне явище переміщення активів, обладнання, працівників підприємства з одного місця на інше в межах країни або з однієї країни до іншої, що зумовлене об'єктивними причинами збереження та/або масштабування діяльності. Релокація українських підприємств викликана необхідністю адаптації бізнесу до економіки воєнного часу та виступає оперативним інструментом реалізації антикризових стратегій за форс-мажорних обставин. Визначено основних учасників, особливості та механізм здійснення релокації підприємств. Проведений комплексний аналіз організаційно-правових основ регулювання процесів релокації підприємств, цілісності їх регламентації та відповідності до вимог воєнного часу. Переїзд суб'єктів малого підприємництва, що не мають виробництва та потреби у перевезенні певних матеріальних активів, здійснюється самостійно, за власний кошт та без відшкодування витрат на релокацію державою. Релокація бізнесу, що має значні виробничі потужності, кваліфікований персонал, може відбуватися за державної підтримки згідно з урядовою програмою релокації підприємств. Учасником програми релокації може стати будь-яке підприємство, здійснивши повну або часткову релокацію, тобто фізичне перенесення своїх потужностей та персоналу. Державна програма релокації покликана забезпечити потреби підприємств, установ і організацій, що територіально розміщуються в регіонах, які постраждали від бойових дій. Для переміщення основних засобів, виробничих потужностей та переведення переселення працівників підприємств передбачається компенсація понесених втрат у зв'язку з переїздом. Розроблені пропозиції підвищення ефективності процесів релокації воєнного та післявоєнного періодів.The article examines relocation processes as a complex phenomenon of moving assets, equipment, and employees of an enterprise from one place to another within the country or from one country to another. Such processes are caused by objective reasons of preservation and/or scaling of activities. The relocation of Ukrainian enterprises is caused by the need to adapt businesses to the wartime economy and serves as an operational tool for the implementation of anti-crisis strategies under force majeure circumstances.The purpose of the article is to carry out a comprehensive analysis of the organizational and legal foundations of the regulation of enterprise relocation processes, to determine the integrity of the regulation and compliance with the wartime requirements.

The article deals with the relevant scientific and practical task – assessing the effectiveness of various types of existing systems by methods of mathematical modeling. In particular, the research investigates the efficiency of functioning of social and economic systems using nonparametric methods of mathematical modeling. For the verification of the results, the research uses the Data Envelopment Analysis (DEA), which is a modern method based on the creation of the efficiency limit. The article considers in detail the theoretical foundations of the DEA method, which is based on the problems of mathematical programming, namely, the problems of linear programming. The article presents main theoretical models of this nonparametric method for input and output and analyzes the technique of its application. As an example of the practical use of this method, the research suggests the analysis of the demographic situation in the regions of Ukraine based on the main demographic indicators – mortality and birth rate for a certain estimated period. In the process of analyzing the results of modeling, the research has identified two groups of regions – one with the most effective indicators of the demographic situation, and the second – with the least effective indicators. The selected groups of regions are invariant when using different models of the method. The calculations obtained in the process of modeling confirm the real condition of the demographic situation in the regions of Ukraine, which is characterized by the actual statistical indicators of the population in regions. For each region, the research has established reference regions, which in their structure are similar to the structure of indicators of given regions and are a certain model and reference point for the practical improvement of the demographic situation. The recommended values of indicators that set the direction of improving the demographic situation in each specific region of Ukraine have also been calculated during the research.