The article analyzes the structure of the integral indicator of the labor potential of an organization in the form of a set of 6 components: physiological, educational, professional, innovative, social and economic potentials. The authors have developed and presented a system of indicators for assessing the labor potential of organizations, which reflects the significance of each of its components and is based on 38 particular indicators. The fundamental provisions of the calculation of the integral indicator of the labor potential of the organization are justified.

The article is devoted to the analysis of organizational factors that affect the attractiveness of an employing organization for employees with a high level of professional qualification. Such employees must not only be attracted initially, but also be retained further, which requires their desire to cooperate with the employer for a long time. As an indicator of attractiveness, the authors consider the willingness (or unwillingness) of employees, who rated the level of their own professional skills by 4 or 5 points out of 5, to change their current job. Using econometric calculations based on polls conducted by the authors in 2011 and 2018 among employees of organizations in the Nizhny Novgorod region, authors have identified factors that have a statistically significant effect on the indicator of an organization’s attractiveness, and have formulated conclusions and proposals on possible adjustments to the organization’s personnel policy, depending on whether the organization has problems with some of these factors.