The insight phenomenon is thought to comprise two components: cognitive and affective (the Aha! experience). The exact nature of the Aha! experience remains unclear; however, several explanations have been put forward. Based on the processing fluency account, the source of the Aha! experience is a sudden increase in processing fluency, associated with emerging of a solution. We hypothesized that in a situation which the Aha! experience accompanies the solution in, the problem would be judged as less difficult, regardless of the objective difficulty. We also planned to confirm previously discovered associations between the Aha! experience and accuracy, confidence, and pleasure. To test the proposed hypothesis, during the preliminary stage of the study, we developed a set of 100 remote associate problems in Russian (RAT-RUS) and asked 125 participants to solve problems and indicate the Aha! moment (after solution generation or solution presentation), confidence, difficulty, and likability of each problem. As expected, the Aha! experience often accompanied correct solutions and correlated with confidence judgments. We also found a positive correlation between the Aha! experience and problem likability. As for the main hypothesis, we confirmed that the Aha! experience after the presentation of the solution was associated with a decrease in subjective difficulty. When participants could not solve a problem but experienced the Aha! moment after the solution was presented to them, the problem was perceived as easier than one without the Aha! experience. We didn’t find the same effect for the Aha! after solution generation. Thus, our study partially supports the processing fluency account and demonstrates the association between the Aha! experience and metacognitive judgments about the accuracy and difficulty of problems.

Дискуссия вокруг феномена инсайта ведется на протяжении уже более 100 лет. При этом в последние годы наметился новый тренд в исследованиях, свидетельствующий о пересмотре самих критериев выделения инсайтного решения в качестве предмета исследования. Если ранее исследователи в основном концентрировали свое внимание на когнитивном компоненте этого феномена, то в последние годы интерес сместился к изучению аффективного компонента (ага-переживания). Однако большое разнообразие способов фиксации инсайта затрудняет сопоставление результатов экспериментальных исследований и не позволяет прийти к однозначным выводам о связи двух компонентов.