During the formation of contemporary democracy, its ideologists strived to create a management mechanism that did not resemble monarchy at all, so that to emphasize the radical nature of social-political changes in the transition from pre-industrial to industrial society. The dynastic transfer of power in all its manifestations and at all levels of governance was denounced as outdated, ineffective, and violating the very foundations of the peoples will. The article shows that, despite the initial criticism, dynasties are widespread in contemporary politics. The family is a part of politics and systems of public administration in a truly post-industrial form - as a brand, image, and symbol. The transition to the post-industrial society predetermines a change in the attitude to dynasties and their role not only in politics but also in systems of interaction with the population (electorate). Based on the analysis of other research and authors data on political dynasties at different levels of government in 17 countries, the article proves the changing attitude to political dynasties even within democratic systems. Political dynasties increasingly often contribute to the creation and expansion of social networks, establishing sustainable political ties, ensuring gender presentation in government, etc. There are numerous manifestations of dynasties in countries with different levels of social-economic development (developed and developing) and different types of government (authoritarian and democratic) due to the application of marketing thinking and technologies in politics. Dynasties allow to effectively use the family potential to create and promote political brands, to ensure sustainable social choices of political candidates and parties, to facilitate political socialization of new generations and relative predictability of politicians behavior, who would follow a family line in making important decisions.

Changes in the ways and forms of joint activity are usually evolutionarily: society changes and begins to produce people capable of reproducing it. First of all, these are changes in the social role of the worker, which is performed today in a completely different coordinate system, under uncertainty and constantly changing rules of the game. There are the following new trends in the labor market: the disappearance of mass employment and development of precarious employment, the replacement of traditional labor relations with contractual ones, an increase in the workers autonomy, and the transformation of preferences in the field of career building. At the same time, the role and demand for project activities in almost all areas of society are increasing for such activities can satisfy the needs of the contemporary person, including his interaction with other people. The project is not just a mechanism for achieving a specific goal, but a universal way of organizing the life world, which contributes to the emergence of special types of social interaction and individual self-realization. The project way of life, project thinking, and project perception of reality are developing. The project as a social phenomenon becomes an organizing principle not only in professional activity, but also in everyday life. The authors use the method of sociological typification which consists of identifying a type (ideal, social) that combines the most important characteristics of people belonging to a particular group. To explain the combination of these characteristics, the authors consider the social context of their development. The conducted analysis allows to identify a new social type - the project worker with a special combination of professional and personal qualities.