This article describes a concept of refined assessment of direct investment portfolio attractiveness in power industry, especially relevant under the conditions of growing market instability. A methodological approach has been developed to investment projects portfolio construction, based on a mechanism of balancing risks within the portfolio. The relevance of simulation for investment portfolio planning is demonstrated. Also the authors formulate the issues and goals of investment efficiency criteria assessment and simulation, as well as power industry investment projects portfolio construction. Simulation model of project portfolio planning is offered, based on a Bass model of innovative product distribution with repeat sales. This model allows manipulating regulated market and production variables in order to form cash flow of high-risk projects in the power industry in a way that allows achieving an innovation projects portfolio with attractive profitability and acceptable risk.
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