The development of agribusiness in Russia requires the quality improvement of agricultural products and the market instruments improvement for the purpose of sales growth in all sectors of agricultural products in domestic and overseas markets, providing the efficiency increase of agricultural companies’ activity, the sustainable development and the economic safety of territories in the framework of national projects. The increased attention to the technologies of commodity and corporate branding as tools aimed at improving the competitiveness of agricultural products and producers in modern conditions makes the necessity to use territorial branding relevant. Territorial branding creates a synergistic effect both in ensuring the products quality and the market support for agricultural products. The development of territorial brands of agricultural products is constrained by the insufficient scientific and methodological support, in particular, the brand structure definition. The adaptation of territorial brand models to agribusiness carried out by the authors will help to solve one of the scientific problems and to use it in the practice of territorial branding.

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The paper summarizes the existing approaches to the assessment of the quality of life as an objective characteristic of the living conditions of the population, and clarifies a set of socio-economic indicators of the assessment of the quality of life, the calculation of which is based on official statistics. Based on the fact that the dynamics of the human capital of the Krasnoyarsk Territory, along with other Siberian regions, is mainly caused by migration, the paper presents an analysis of the quality of life of the population of the Krasnoyarsk Territory in comparison with Siberian Federal District and Russia as a whole in order to clarify the aspects of the migration outflow and inflow of the population.The results of the study can be used to develop a monitoring system of migration processes in the region to increase the rationality of the decisions on the development of the human capital of Siberia made by the regional authorities.

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In the context of spatial inequalities and asymmetry in regional development