КЛИМОВА Татьяна БрониславовнаБелгородский государственный национальный исследовательский университет (Белгород, РФ)

The article discusses the significance of the events in the development of the tourism industry and in the formation of the image of the regions. It is noted that the regional tourism authorities in the search for new forms of PR-activity are beginning to use the possibility of the development of event tourism. The Belgorod region is no exception. Event tourism in the Belgorod region is in its infancy. The article highlights the most important events taking place in the territory of the Belgorod region. Despite the apparent activity in this area, a lot of the activities that take place in the regions of our country can hardly be attributed to the field of event tourism. For the most part, it this local events that do not have good policies to promote them, often missing factor of the cyclicity and regularity of their carrying out, not always takes place getting revenue and efficiency of their organization. A lot of events are not generating the tourist flow, because focused on the inhabitants of the territory, rather than tourists. In order to these activities moved into the category of event and would attract tourists to the region, it is necessary to consolidate the efforts of specialists in various spheres, including the sphere of public communication, culture, tourism, regional authorities to solution the urgent tasks of development of event tourism and creating a positive image of Russian regions. The result of this interaction must be not just the festival events but new event tourism products, which will create effect of immersion of tourists in the atmosphere of celebration and will be the points of tourist attraction. With the right approach to the organization of event tourism products successfully solves the problem of socio-cultural formation of the image of the region, not only domestically, but also abroad, and as a consequence, increases the tourist flow and the financial inflow of participants of the tourist market.

Event and gastronomic tourism in Russia has high potential and gives a lot of possibilities for tourists. The organizational and economic mechanism of organization of event - gastronomic tourism plays an important role in development of the whole tourism industry in the region. It is explained by the following: certain gastronomic events in life and history of the region can quite be para- mount travel motive; development of event-gastronomic tourism in the region allows receiving certain benefits at the regional level. With sustainable development and if there is a correct strategy for promoting event-gastronomic tourism, the tourist product including event-gastronomic events, will undoubtedly take its niche as domestic tourist product. The authors proposes the methodology of the organizational and technological process of forming the conditions for the event-gastronomic tourism development in the region. It is a cyclic process aimed at building an effective complex of event-gastronomic tourism development in the region, identifying the necessary conditions for its implementation, financing of activity in event-gastronomic tourism by regional authorities. Each tourism region has its own specifics of organizing the tourism infrastructure depending on a type of tourism developed in the territory. Nevertheless, infrastructure of the tourist region is formed proceeding from observance of the list of the typical spatial zones which are the common virtually for all tourist centers regardless of their specialization. Article is executed within the Grant of the President of the Russian Federation for the state support of young Russian candidates of science ("Development of Competitive Advantages of Tourism to Increase the Efficiency of Regional Economy" (MK-8062.2016.6).