Optical properties of a structure with a periodic system of 100 InGaN quantum wells (QWs) separated by non-tunneling GaN barriers have been investigated at room temperature. The structure periodicity corresponded to the Bragg diffraction condition at the frequency of the QW excitons. Numerical modeling using transfer matrices gave a quantitatively accurate fit of the experimental results. The model included the resonance response of A, B, and C excitons in QWs and an optical absorption tail in the barriers and buffer layer. We have determined the radiative and non-radiative broadening of the excitons in the InGaN QWs.