Introduction. The problem of the personnel assessment procedure for educational organizations is becoming increasingly relevant along with the growing importance of such factors as competence, efficiency and staff loyalty in the face of constant changes and resource constraints in the industry. The search for new approaches and tools for assessing the activities of workers is determined by the need to formulate individual decisions on the development and motivation of personnel in educational organizations and to intensify the digitalization of all processes. Materials and Methods. The article describes a model for evaluating the performance of senior executives of educational organizations, formulates approaches to the procedure for evaluating the performance of leaders of educational organizations, describes the methodology for creating the model, reveals the main elements of the model, provides a description of the methodology for a comprehensive assessment of the performance of leaders of educational organizations at the municipal level, based on quality indicators performing various aspects of the work of the leader. Results. The article presents the main evaluation blocks of the model of an automated system for evaluating the effectiveness of the activity of the heads of educational institutions in the Nizhny Novgorod, and gives a description of each module. Discussion and Conclusions. According to the results of the model formation, proposals are made on the practical implementation of the model in relation to educational organizations of general, preschool and additional education in the Nizhny Novgorod, recommendations on the development of the system with the aim of forming an information and educational complex that ensures the successful certification of senior officials of educational organizations at the municipal level. Based on the results of the work done, it is concluded that the proposed model can be used for heads of Управление образованием Вестник Мининского университета. 2019. Том 7, №4 educational organizations of other municipalities. The practical implementation of evaluating the performance of leaders of educational institutions on the basis of the proposed model helps to optimize the assessment process, as well as training and development of executive personnel, ensures the growth of performance indicators of executive personnel, as well as improving the incentive and motivation system for staff as a key factor in managing staff careers.

Introduction:the problem of monitoring the profitability of the main professional educational programs being implemented is becoming increasingly important in the context of the need to meet the criteria for the effectiveness of the activities of universities, the introduction of effective financial management in the universities and the modernization of the management system of educational programs. The profitability of the educational program is considered not only as a key indicator of the economic efficiency of the implementation of educational programs, but also as one of the significant factors in determining the prospects for the development of the university, which has a significant impact on the indicators of the university and characterizes the result achieved and the resources used.Materials and methods:in the article the issue of increasing the efficiency of the university activity under the conditions of the management of the basic professional educational programs is considered, the description of the information - analytical service for calculating the profitability of the implementation of the basic professional educational programs introduced in the Minin University as one of the key conditions for the effectiveness of the modernization of the management of educational programs is presented.Results of the research: the authors describe the methodology and the main stages of the project implementation for the creation and implementation of the electronic service "Calculation of the planned profitability of the implementation of the main professional educational programs", including the formation of the budget of income and expenditure of the main professional educational programs; the indicators obtained by the results of the introduction of the service are listed, the main effects from the introduction of the service are listed.Discussion and conclusions:the final part of the article examines the possibilities and limitations of the application of the experience of the Minin University in other higher education educational institutions, examines the problems encountered in the implementation of the project, lists the profitability of the implementation of educational programs, expected in the long term as a result of the implementation of the service.