The presence of unique natural complexes and landscapes in the Kabardino-Balkarian Republic, creating the prerequisites for the development of the hospitality and tourism industry. A study of the current state and the competitive advantages of the region for the development of the tourism industry in the Kabardino-Balkarian Republic have been identified. The study found that on the territory of the Republic there are currently 11 zones of potential recreational specialization with different levels of development, including the Nalchik health resort complex, the Prielbrusye mountain recreation complex, and the Jyly – health-improving complexes Su”, “Aushiger”, “Tambukan”, climbing complex “Bezengi”, excursion-tourist complexes “Chegem waterfalls”, “Blue Lakes”, “Valley of Narzanov”, archaeological and tourist complexes» Upper Balkaria” and “Upper Chegem”. There are 14 different types of mineral springs in the republic: iodine-bromine, nitrogen-thermal, hydrogen sulfide, sodium bicarbonate, and bromine compounds. In the tourist complex of the Kabardino-Balkarian Republic in 2019, there is a positive trend in the number of beds, the number of persons accommodated, the number of tourist companies and the number of persons rested, and the number of visits to museums and theaters. Despite the positive dynamics of these indicators, there are negative aspects, characterized by a decrease in the number of children who had a rest in health camps for children, the number of Russian tourists sent by CBD travel agencies in the Russian Federation and in foreign tours, an imbalance between supply and demand (demand exceeds supply). The obtained results reveal an understanding of specific activities that ensure the economic growth of the tourism industry and the competitive advantages of the region. The results of the study can be applied in developing trends in the development of the tourism industry in the Kabardino-Balkarian Republic, in educational processes and in the tourism sector.

The article defines the ability of retailers, the ability of retailers to meet the requirements of consumers in high-quality products and trade services, taking into account local or regional characteristics. A generalization of the existing terminology allows us to understand the competitiveness of retailers as the ability of a retailer to meet the requirements of consumers in high-quality products and trading services taking into account local or regional characteristics. Assessment of the competitiveness level of a retail trade enterprise is carried out in the following sequence: selection of criteria and their assessment; determination of criteria weighting factors; calculation of a generalized criterion. To calculate the generalized competitiveness level of a retail trade enterprise, criteria and their scores are proposed, and their weighting factors are determined. An essential criterion for the competitiveness of retail enterprises is the degree to which they meet their real needs, which determines the different attractiveness of competitors to consumers. A direct comparison of retail enterprises in a series of similar ones (selling similar products or providing the same services) was carried out according to the main parameters (indicators): the atmosphere of the store, the internal environment of the store, the quality of goods and services, the image of the enterprise; financial and economic indicators. A comparative assessment of the competitiveness of retail trade enterprises has made it possible to establish that the Deya hypermarket is the most competitive trading enterprise. Along with this, it is necessary to direct the activities of the hypermarket to improve the financial and economic component and increase the image of the enterprise. One of the ways to increase the financial and economic indicators of a trading company is merchandising.

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Project management is currently gaining momentum, as it has proven its effectiveness and efficiency. It is worth noting that in Russia, based on the PMI certificates obtained, the share of project managers is growing, which indicates that the market needs highly qualified specialists in this field. Project management is a special type of management activity based on a complex-system model of collective actions of participants, which allows you to get practical results in various business sectors. The transition to a new format of interaction using digital technologies, the digitalization of the economy, the use of artificial intelligence, the rapid and widespread change of generations in business that have their own characteristics in relation to the forms of work, various abilities to master and apply modern technologies and knowledge, and other factors are currently changing the nature of relationships in the "business management - personnel"system. Thanks to the digitalization of the economy, both new opportunities and new challenges are emerging in project management at the same time. The article examines the main trends in the digitalization of the economy, which generate fundamental changes in project management. Currently, digital technologies that directly affect the effectiveness of project management have been developed, such as artificial intelligence, the Internet of things, wireless communication technologies, digital production, big data, and blockchain. Thus, the conducted research allows us to conclude that for effective project management in the conditions of digitalization of the economy, it is necessary to correctly determine the most effective and timely tools