The work analyzes the social problems of modern life in rural areas of the Kyrgyz Republic. With the help of a sociological survey, the level and quality of life of the rural population have been analyzed. The study covered 14 villages and conducted 18 focus groups. The research reflects social problems in the context of a gender approach and reveals main factors influencing the efficiency of socio-economic development of rural areas. In the course of the research, it was found that many villages were abandoned and slightly lagged in their development. The respondents assessed a good quality of life as good health, earning money in the village, drinking water supply, peace, and tranquility in society, family, etc. Respondents associated low quality of life with a lack of stability in the country; migration and unemployment; financial dependence; misunderstanding in the family, divorce; moral impoverishment (loss of harmony, respect). In general, the quality of life has improved over the past five years: 31.9% of men and women reported about «significant improvement», and 41.7% – about «improvement», regardless of age, 26.4% noted that it remained the same, none of the respondents noted that their living conditions have deteriorated over the past five years. The authors conclude that rural residents have learned the laws of market relations and changed their outlook on life, without demanding anything from the state. The rise in pensions, benefits, teacher salaries, and the rise in livestock prices, especially in recent years, have contributed to an improvement in the quality of life. With the increase in money, the consumption of household goods has increased.

Today, the HIV/AIDS epidemic extends far beyond risk groups. The absence of clearly coordinated activities and an integrated approach to solving the problem plays an important role for its spread, that can have catastrophic consequences for the population, significantly increase public spending on health care and lead to a decrease in the well-being and deterioration of people's living conditions. The relevance of this article is related to the problem of HIV/AIDS in the Kyrgyz Republic. Despite the fact that recently activities on the prevention and prevention of the spread of HIV / AIDS have noticeably revived thanks to the financial support of various international organizations and foundations, the activity of civil society still leaves much to be desired, as well as the awareness of the seriousness of this problem among the general population. In accordance with research objectives, a sociological survey was conducted in 2019 to identify the awareness of young people on this issue. The study has shown that traditional methods (lectures, distribution of condoms, etc.) among the general population are not very effective. Imaginative perception of the problem is especially effective for a young age, therefore, feature films, books, performances that carry an informative beginning on spiritual education, as well as the actions of antiheroes who have been captured by drugs, prostitution and HIV / AIDS can be more beneficial than hundreds of trainings and lectures.