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Introduction. E-democracy and e-government become an increasingly common attribute of people's lives, since they give is an opportunity to attract population masses to the discussion of both economic and social, as well as managerial innovations. The society urgently requires innovation in the organization of public and regional administration. Problem Statement. Adjemoglu and Robinson have shown that the necessary factor for the success of public or region development is the presence of inclusive political and economic institutions. Inclusive institutions involve the widest possible population in decision-making. Moreover, namely the political institutions (which are crucial for involving as much as possible the public to making decision) determine successful development of society. Innovative projects are the driver of economic development, so the involvement of the general public in their discussion, decision-making, implementation and analysis of the results is an extremely important factor. Many authors have emphasized that the digitalization of information is an important factor for the formation and development of a developed society. Purpose. The purpose of this research is to develop approaches to modeling the communication channels of the public and authorities under the conditions of innovation project implementing in the context of e-democracy and public administration. Materials and Methods. The research uses the methods of system analysis, game theory, structural, functional, and logical analysis. Results. Innovative projects are supported primarily by the middle class, as evidenced by the Hotelling model (the median voter model). The analysis of existing in Ukraine functional model of communication between the public and the authorities while implementing innovation projects has revealed a number of its shortcomings. To correct them, a scheme for optimizing the communication between the authorities and the public by means of e-democracy while implementing an innovation project has been proposed. The necessity of attracting media, experts, and analysts at each stage of the implementation of the innovation project has been justified. Conclusions. The described communication channel includes electronic media and the community of experts and analysts as compulsory components. It enables the creation an effective system of feedbacks between the authorities and the public which allows making optimal decisions and monitoring the socio-economic development of society.

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E-democracy provides a great number of new channels for interaction between government and the community. This new circumstance for Ukraine poses powerful challenges to communication between the authorities and the community. The task of community and government interaction in the context of e-democracy and public administration is determined. The model of Hoteling was used to aggregate the preferences of individuals, which allowed us to propose a new functional model of interaction between the authorities and the community. It includes the electronic media and the community of experts and analysts as mandatory components. Community development requires two conditions: 1) a sufficiently large number of people belonging to the «middle class» (i.e., the benefits of which are not very different from the median voter); and 2) all «middle class» voters should have complete and objective information about the consequences of the decision that they must make. E-democracy and e-governance should focus on fulfilling these two conditions. It is in this sense that one should understand D. Ajemoglu and J. Robinson's thesis that political institutions (which are crucial for involving as many people as possible in decision-making) determine success on the path to a developed society. The activities of state and regional authorities are carried out within the framework of individual projects. E-democracy requires community involvement at all stages of project development and implementation. Taking this into account in the proposed model of communication allows to effectively bring information for analysis and justification from the authorities to the community, as well as to the community to effectively influence the decisions of the authorities. The decisive factor is the set of experts and analysts, as well as their communication with the community and the power of communication channels (the role of which is electronic media). Then the social group in which the median voter is located receives all the information necessary to make the best choice. And the set of feedbacks between the community and the authorities allow to effectively manage the socio-economic development of society.