Рассмотрены основные экономико-психологические особенности измерения уровня интеллектуального капитала конкурирующих предприятий применительно к современным эко-номическим условиям. Рассмотрены основные под-ходы к понятию интеллектуального капитала и управлению им на всех этапах жизненного цикла предприятия. Приведены схема и алгоритм расчета уровня интеллектуального капитала.Ключевые слова: экономическая психоло-гия, интеллектуальный капитал, уровень интеллек-туального капитала, капитализация предприятия, гудвил, конкурентоспособность предприятия.
ECONOMIC-PSYCHOLOGICAL PECULIARITES OF CHANGES IN LEVEL OF IN-TELLECTUAL CAPITAL OF RIVAL ENTERPRISESThe purpose of this paper is a presentation of simulators and methodological approaches to the measurement of the level of intellectual capital of rival enterprises. The principles of modern innovation business are considered key factors for competitive ability increase are shown: intellectualization of economy and optimization of all processes at enterprises. In the paper the company personnel place is analyzed thoroughly, and also personnel intellectual potential in the course of the formation of competitive innovation environment for the formation of new subjects of economy and for the development of those ones already functioning. The idea of "intellectual capital level" is introduced for imparting to the category under analysis a managerial direction. This integral index defining a competitive ability of an enterprise unifying intellectual potential formed of human, infrastructural and market assets and intellectual property and a result of its realization expressed with value added during the period under assessment. The paper reports the consideration of basic principles of the system index management, the urgency of this problem and the efficiency of the approach offered to real problem solution is estimated.
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