The aesthetically beautiful promotes the generation and development of morals, which is demonstrated by the art of embroidery. Dating back into the ancient times, the traditions and practice of embroidery have been consistently developed and passed from master to apprentice. The author regards elements of embroidery as symbols created as a result of the philosophical and aesthetic interpretation of the world. According to the author, towel embroidery has reflected folk world outlook, thoughts and customs connected with fertility and filial piety. Beauty as a symbol originating from the spiritual reveals itself in the embroidery ornaments, which identify human life and art with eternity. Embroidery resembles nature, as neither tolerates vacuum and is always rich in aesthetics and sense. Embroidery does not only reflect the historical and cultural development of people but is its active and direct participant.