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The purpose of the article is to identify and substantiate the technologies for using the personal intentions of students and teachers as the basis for the interactivity of learning. At the same time, the mental potential of intention as an orientation and professional choice of students in the educational process is revealed. The essence of intention and interactivity is revealed in the comparative characteristics of the goal, intention, volitional efforts and the desire of students to achieve high results in educational cognition. On the basis of the essential properties of the intention, it was revealed that it is inherent in both the personality of the teacher and the student, so it can be invested in educational tools. An interactive educational environment is used as the optimal condition for revealing the potential of an intention. It has been experimentally substantiated that in the field of academic disciplines that coincide with the intentions of students, sense-creating technologies are more productive, in other disciplines interactive technologies allow expanding the area of intention through the intention of the author, teacher, invested in educational tools. The technologies proposed in the article contribute to the teacher’s productive choice of innovative technologies, depending on the degree of coincidence of students’ personal intentions with the subject area.