No abstract

The growing popularity of eco-tourism in different countries of the world shows a steady growth with a positive Outlook for the coming decades. At the beginning of this century, the development of ecotourism was largely due to people’s awareness of the negative results of their activities, which led to the degradation of the natural environment, and from 2020 – and a powerful social and psychological stress due to the coronavirus pandemic, which forced governments of different countries to respond to it with lockdowns and quarantines. Meanwhile, ecotourism in all its diversity can significantly increase the growth of regional revenues from domestic and inbound tourism, some of which countries direct to measures to protect and restore the ecological status of the natural environment in order to preserve its potential for future generations. The improvement of responsible tourism activities in the Russian Federation is hindered by the lack of personnel capable of organizing these types of tourism at a highly professional level and unlocking the unique potential of the regions for domestic and inbound tourism markets, as well as reducing barriers to their development. The paper describes the experience of Sochi state University in training specialists in ecotourism.

Для устойчивого развития индустрии гостеприимства в непростых условиях настоящего времени система управления персоналом в цифровом формате приобретает первостепенное значение. В статье представлено исследование, связанное с разработкой методического подхода, направленного на оценку рисков безработицы в условиях цифровых трансформаций. Digitalized system of human resources management is becoming a priority to ensure the sustainable development of hospitality industry during current hard period. We introduce the research connected with the development of a methodological approach aimed at the assessment of unemployment risks under digital transformations.

The intensification of digital transformations in human resources management involves the creation of innovative products and service solutions that can improve the management efficiency and develop the information infrastructure. The article identifies and substantiates the priority tools and technologies for the adoption of digitalised human resource management in the hospitality industry and describes the complex of HR metrics made up by the author for the key areas of personnel processes in the hospitality businesses and including the following main metrics: HR automation, HR analytics, HR marketing, smart recruitment, and e-training. The author presents the system of indicators for the evaluation of functional units of the model of digitalised human resources management in the hospitality industry and evaluates the priority tools of digitalised human resources management in terms of the hospitality industry in Moscow, St. Petersburg and the Krasnodar region.