In In terms of capacities and characteristic features of macroeconomic policy in Russia today, the issue of more efficient use of the equity capital market potential where the main tools are shares or equity securities is highly relevant. More efficient use of the capitals of joint stock companies, obtaining reliable information for defining the cost of the business reinforce the need of more detailed theoretical and practical analysis of the equity securities. This is one of the most important prerequisites for creating favorable informational environment and improving the quality of stock market monitoring both at the national and international levels. The author analysed opinions on this issue among Russian and foreign researches, applying the methods of theoretical knowledge and general logic. It systematizes various methodological approaches to the analysis of the equity securities and justifies the need of using the methods of fundamental and technical analysis of equity securities in the Russian context. We pay special attention to studying the rates of return and the risks of the equity securities and look at the opportunities to use this information for developing a scale of rating investment attractiveness of joint stock companies. The recommendations stated in the article may be used for operational management and development of strategic solutions to attract financial resources required for economic growth and modernization of production.

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The development of plasma technology is associated with the unique features of non-equilibrium low-temperature plasma: high electron energy and high concentration of chemically active excited and charged particles at low gas temperature, which allows to process thermolabile materials and biological objects in gentle conditions when high temperatures are not required. The biological effects of low-temperature plasma exposure are considered. It was established that during plasma treatment, a combined effect on cells and tissues of living systems from UV radiation, ions and chemically active particles occurs. Depending on the plasma type, the significance of each of the listed mechanisms for increasing the effectiveness of plasma treatment may vary. However, all these mechanisms interact with each other and have a synergistic effect. It was shown that the conducted studies confirm the ability of low-temperature plasma to inactivate pathogenic microorganisms upon contact with biological objects and foods. The results of the studies are presented, the purpose of which was to study the effect of plasma treatment on nitrite concentration in the water treated by this method and to assess the possibility of its use as a source of nitrite when curing meat products.

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