Currently, in the the world economic system, company development models are transforming. One of such transformations is active development of digitalization, which contributes to the system development and implementation of digital technologies. At the same time, digitalization is being implemented into different spheres of human life - government, economy, industry, education, construction, etc. Today the construction industry has a sufficient number of information and communication technologies which are the basis for creating digital (volumetric) models of buildings, correcting projects and managing the processes of construction and maintenance of buildings during their life cycles, including managing the engineering infrastructure of capital construction objects. The main task of digitalization of the construction industry is to create a united digital platform.

In modern economic conditions, the environmental factors, including the housing construction, are becoming increasingly important. There is no universal model of economic development in the world that does not disturb the balance of economic, social and environmental interests. Nevertheless, scientists from many countries are working in this direction, realizing the scale of the serious negative consequences of the existing economic development model functioning. The development of housing on the basis of innovative technologies of «green» construction will allow talking about a new model of sustainable socio-economic development, taking into account the economic, environmental and social factors. The article focuses on innovation in the green building technologies’ use. A comparative analysis of the foreign and Russian national rating systems for the buildings’ assessing is presented, the advantages of «green» construction, determined by environmental friendliness and energy efficiency, are highlighted, the pros and cons of “green” construction are considered. The examples of innovative “green” technologies in housing construction in Russia are given. Special attention is paid to the development and analysis of the institutional norms governing green construction in Russia at the present stage. The author presents the position of calculating the integral effect (IE) due to the use of innovative technologies and building materials at the stage of evaluation and implementation of an innovative construction project in green housing. In conclusion, the possible ways of activating the processes of “green” housing construction using innovative technologies are given.

In real socio-economic conditions, unauthorized construction is a phenomenon quite common in contemporary society. Construction remains the main type of land use and planning of the populated areas, especially in the prevailing conditions, when every year the population in large cities of Russia is growing, which leads to a steady expansion of borders and an increase in the area occupied by cities. At the same time, in the absence of a clear, proper urban planning, and the development of urban and rural settlements, the number of buildings being built illegally will increase. In order to prevent the growth of the number of such construction projects, there is a clear legal framework that regulates the concept and consequences of unauthorized actions to create or change real estate objects. When carrying out repairs, modernization, reconstruction, or construction of real estate objects, certain conditions and approvals are required; otherwise, the building can be recognized as unauthorized and become subjected to further liquidation. In order to reduce the practice of unauthorized construction and reduce corruption risks, it is necessary to toughen the interpretation of the concept of unauthorized construction and through the introduction of an unambiguous civil law regulation, especially in the conditions of securing ownership over the objects of such origin.

The introduction and development of digital technologies and innovations is one of the necessary elements for the long-term and effective functioning of most sectors of the economy, not only in Russia, but also in the world. The construction sector accounts for a significant portion of Russia’s GDP. Therefore, the issue of introducing digital and innovative technologies is quite acute. In order to develop a mechanism for digital transformation of the construction sector, special attention should be paid to the possible maximum coverage of business processes existing in construction. Since the synergistic effect of the introduction of digital technologies in the construction sector will be to increase the competitiveness of construction organizations in the construction market. The formation and development of the concept of digital transformation of the construction industry is one of the necessary elements for the full implementation of the digital economy of the state.

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