Hazelnuts have an important nutritional value. Breeders have bred a number of varieties capable of forming high yields in the conditions of the Central part of Russia. The purpose of this study was to analyze the fruit indicators and the reproduction potential of hazelnut variety 'Academic Yablokov' in the Mari El Republic. The advantage of this variety is large fruits and purple leaf color. The studies were conducted in 2020 and 2021 in the Botanical Garden-Institute of Volga State University of Technology (Yoshkar-Ola). The study showed that nuts have the mass of 2.0-2.4 g, the length and diameter of 2.4-2.6 and 1.4–1.6 cm, respectively. In the abnormally hot and dry conditions of 2021, the variety fruits were lighter and smaller compared to the excessively humid conditions of 2020. But the seed quality remained relatively high in both years of the study (82-84%). Sowing nuts using peat and sand as substrates revealed different soil germination of seeds in the experimental variants. The smallest number of seedlings was obtained in the peat variant (26%). The highest germination rate was established in the control variant (43%), but in the future the seedlings turned out to be in less favorable conditions for growth – by autumn they had the smallest height, diameter of the root neck, and number of lateral shoots. The seedlings in the variant with sand had the greatest height and length of the root system.