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The article is devoted to the study of the perception of one’s own accent - informants have been asked to evaluate the belonging of the presented phrases to the standard of the Russian literary language. On this basis the conclusion is drawn about a positive evaluation of the pronunciation by the speakers of the South Russian regional substandard, compared with neighboring types of pronunciation. The study results in substantiation of the need to clarify the status of this territorial-systemic formation and to reveal the nature and specificity of functioning.

The quality of life in the urban system is closely associated with environmental conditions. With the right use of design tools, it is possible to solve the environmental problems of youth through the impact of landscape design on human opinion. Such landscaping areas as territories of memorable historical places must be complied with the modern requirements of society to preserve historical memory. It is discussed in the article the issues of solving problems to improve the factors of the urban environment that have a positive impact on maintaining intergenerational ties. The relevance of the project "Living memory of the Great Victory: for the glory of life, unity and the future" is grounded on the beautification and landscape design of Armavir. It is described a new ecological landscape approach to the planting of greenery and improvement of memorial complexes, based on the creation of a natural, relatively sustainable ecosystem. It is described the concept of laying park sites, performing cognitive, patriotic, informational, and environmental functions. The proposed style of memorial park territories supports the general historical and local history orientation of the territory in the design and improvement of urban areas with minimal resources for planting red oaks, based on the independent cultivation of seedlings from acorns. Ecological and patriotic project is aimed at creating and maintaining a sustainable landscape structure.