Introduction. Education is a strategic resource for sustainable development, as it forms a new culture of society, sets new guidelines. The low qualification of teachers in the field of digital culture is a hindering process in the digital economy. It is the university that should comprehensively solve the problems of training a future teacher, taking into account the methodology and implementation of practical activities in the direction of the formation of the digital culture of the teacher. The purpose of our research is to generalize the use of the opportunities of mass open online courses in the continuous development of a teacher's digital culture, starting from the first year of study at a pedagogical university. To achieve this goal, we have chosen a methodology for calculating online course assessment indicators proposed by Kirkpatrick and Jack Phillips.Materials and Methods. The analysis of psychological and pedagogical literature on the problem of the formation of the digital culture of the future teacher made it possible to determine its relevance for the modern development of digital society. One of their tools for its formation, the authors propose the use of open online courses within the framework of the organization of mixed education at the university.Results. In the course of the study, we identified the initial level of digital culture of students of 3-4 courses of the faculties of mathematics, physics, computer science and primary school teacher training South Ural State Humanitarian Pedagogical University. The topics of mass open online courses were determined on the basis of the identified level of digital culture and personal needs of students in such courses, which made it possible to form the content of an individual educational trajectory. The survey of students who took part in our study revealed the willingness of students to use the opportunities of mass open online courses in their academic and further professional activities for the development of digital culture.Discussion and Conclusion. In the course of this study, indicators for evaluating online courses based on the Kirkpatrick and Philips methodology were identified, recommendations were given to eliminate emerging risks when taking mass open online courses. In conclusion, it is concluded that mass open online courses can be used as a means of developing a teacher's digital culture.

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Industry 4.0 imposes certain requirements on the openness of academic results presented in the electronic portfolio — an alternative to academic diploma, which allows the employer to see how the co-seeker implements the lifelong education society slogan in his life. The article presents a study on the use of the undergraduate student’s electronic portfolio, which ensures the productivity of the educational process at the university. The creation of an electronic portfolio provides a high-quality accumulation of information necessary for the timely recording of real changes and achievements of an undergraduate student. Maintaining an electronic portfolio is a creative work that allows the undergraduate student to realistically present their educational level, see the reserves, determine the vector of professional and personal self-improvement and master digital technologies, and let the employer remotely select applicants to make a decision upon inviting him for an interview. In the conditions of the fourth industrial revolution, the country’s position in the global world economy will be determined not only by the degree of development of the digital economy, but also by the quality of human capital and education.

The article presents a study of the influence of the specifics of the formation of the motivational sphere of undergraduate students on their readiness and ability to perform their labor functions for obtaining a quality education. High-quality education is the basis for a decent life and sustainable personal and social development, which contributes to changing the labor market in all countries of the world, blurring the boundaries between the physical, digital, and psychological and biological spheres. The study of this topic is extremely important for Russia, which seeks to overcome the negative consequences on the labor market and lag behind global trends in development through the implementation of the strategy 2016-2030. As a result of the work, a cluster of pedagogical technologies “UnInd of motivations” was created, which has wide opportunities and allows to implement the educational process in a new way in the modern conditions of the university, namely: to create conditions for improving the training of a university student, increasing the motivation of learning by solving case problems of a practice-oriented nature, to create conditions for further self-improvement in the professional sphere.

Приведены результаты анализа состояния и перспектив внедрения цифрового образования на основе автоматизированной информационной системы вуза.