The article examines the destructive socialization of the individual from the point of view of the synthesis of philosophical and pedagogical approaches. The first considers it as a phenomenon that arises in the programs of propaganda of destructive cults, implemented through the use of modern information and communication technologies; the second approach is aimed at finding possible ways to solve the indicated problem, which is investigated within the framework of media pedagogical science, which closely correlates with the processes of interaction between the subject of information and its media agent. The work focuses on the formation of a new vector in the development of media pedagogy by rethinking its target content.