The Internet is becoming a political tool in the fight of civically active part of society. Slacktivism leads to polarization and deepening the contradictions between aging passively loyal majority and the young radical minority that is more active on the Internet, thereby creating the appearance of the majority. All this makes the real, offline majority "wake up" and show their loyalty. The subject of analysis is the study of articles on the Internet on PR-operation initiatives by the example of "global platform".