В работе рассматриваются результаты лексико-частотного анализа письменных текстов с использованием специально созданных тематических групп слов русского языка. Выявленная чувствительность к состояниям фрустрации, агрессии и депрессии определяет перспективность их применения в целях мониторинга в сетевом общении признаков развития социального стресса. The paper considers the results of the lexical frequency text analysis via the specially composed thematic groups of Russian words. The revealed sensitivity to the frustration, aggression and depression makes their use promising for monitoring in network communication some signs of social stress arising.

The article examines the thematic organization of instructional texts in the aspect of problems relevant to work on the creation of a cognitive assistant. The purpose of the assistant is to provide a user with the necessary information to follow the rules of a particular scenario to successfully achieve a goal according to the search query. The query containing certain keywords, further specified as the task being solved, is focused on a detailed set of topics which mark the subject areas reflected in the scenario. The authors of the article provide a review of some linguistic works devoted to the issues of theme-rhematic structuring of a produced text and its compression within the limits of keywords. The importance of the description of the text’s thematic chains, to obtain the detailed objective information on its thematic structure, is emphasized. When comparing the list of keywords identified by the automatic system TextApplianсe in a collection of Internet-extracted instructional texts retrieved from the Internet with the results of hand-held analysis of these texts, to determine the place of various nominative units in the text’s thematic organization, the authors consider the most significant characteristics of a keyword shown in different nominative units to varying degrees. This is a high indicator of a text identifier, content capacity, and communicative significance of a word or a substantive phrase as a marker of important information for a recipient. Defining keywords in whole instructional texts and in relatively independent text fragments (subtexts) that describe individual stages of the user’s goal achievement (for example, the stages of selecting a car, its inspection, making a transaction, car registration) makes it possible to improve the quality of scenario identification in the Network. Extracting keywords along with their context allows for the creation of a recommendations’ database for users automatically. The significance of the theme-rhematic text structure analysis, as a sign for its modeling in the sign picture of the world, is revealed.

Работа посвящена вопросам использования вебсайта вуза в целях набора обучающихся на программы дополнительного профессионального образования. В эмпирической части статьи описана схема анализа веб-страниц, посвященных дополнительному профессиональному образованию, и приведены результаты исследования таких страниц, принадлежащих 210 российским вузам. The paper considers university's website as a recruiting tool for additional professional education. The empirical part of the article describes a scheme for analyzing additional professional education web pages, and presents the results of the 210 Russian universities websites content investigation.