Gastronomic tourism is a special form of cultural tourism, the main purpose of which is familiarity with a certain tourist product or a platter. Gastronomic tourism is working closely with many types of tourism, in particular with a tour, ethnographic, culinary and oenological. The organizational technology of gastro- nomic tourism involves many sectors of industry and agriculture. It should be noted that not all theorists of tourism and tourism professionals differentiate gastronomic tourism as an independent species. According to experts, tourists learn the products and dishes of this or that destination “de facto”, regardless of the purpose of the trip. It is difficult to accept, even because tourists engaged in certain types of tourism (health and fitness, sports tourism) are unable to break the dietary or diet, or to deviate from the diet. Meanwhile, the researches of the resource base for the organization of gastronomic tourism in Russia are practically not carried out. The article analyzes the role of gastronomic tourism as a promising direction of the economy experiences. The authors consider gastronomic tours as tours of senses (taste, tactile, olfactory and aesthetic). According to the authors, the foundation of gastronomic tourism makes culinary (food) brands. This category is like a means of promoting destinations, original card of regions. The authors describe the special role of the gastronomic brands in forming the image of the tourist areas, which are suitable for the development of gastronomic tourism; the authors attempt to classify product brands on various criteria. Finally, they make recommendations for the organizers of tourism on the use of product brands in the promotion and implementation of gastronomic tours, as well as executive bodies in charge of regulation of tourism at the municipal and federal levels.

Tourism has a significant educational function. Therefore, the inclusion of potential historical and cultural heritage routes into active tourism and educational activities is a priority objective of educational planning of tourist-excursion work with the youth. Thus, it is possible to talk about the ideological platform of educational activities in tourism. The territory of Moscow region has a considerable potential for development and expansion of the route network of active tourism. Important points of tourist attraction are, in particular, on the territory of Klinskiy and Volokolamskiy municipal districts. On the basis of the field of tourism research carried out jointly by employees of RSUTS and State Tyutchev Memorial estate «Mouranovo» Intermunicipal developed military-historical cycle route «Muranovo - Abram-tzevo» is suggested. The cycling tourist route developed and described in the article includes visits to a number of objects related to the events of different eras in the history of the Russian state, in particular: Museum-Estate «Muranovo», villages Danilovo and Artyomovo, villages Kalistovo and Vasilevo, town Akadimikov, estate of Trubetskoys in Akhtyrka, Museum «Abramt-sevo». The program also provides a route to familiarize with the history of local history work in the municipalities of Sofrino and Sergievskiy regions, natural features of Sergievskiy region, unfolding events in the region during the Great Patriotic War It is important that in the preparation of active tourism activities are fully implemented is a moral educational tourism phenomenon, and effective distinctive content is emphasized. The proposed tourist cycle route is a vital social event, forming the historical memory of the younger generation and contributing to the education of the youth.

In modern conditions of development of tourism and hospitality industry and trends of import-substitution there is a need of training of heads of hotel complexes. Set conditions must be taken into account in the preparation of bachelors and masters on the course “Hospitality”. In this regard, the authors study and develop model of the process of preparation of competitive graduates, which identify the main directions of optimization of this process: the necessity of interaction with government agencies and the business community, the need to include in a comprehensive curriculum of preparation of bachelors and masters for the hospitality industry the requirements of employers, industry and corporate standards. In the article there is the analysis of new occupational standards and job functions managers of hotels and heads of departments and divisions of hotels, which show that the main common cultural and professional competences must be formed in the main areas of activities: resource management departments (departments) of the hotel complex; interaction with consumers and stakeholders; monitoring and evaluation of performance of departments (departments) of the hotel complex. Important role in the preparation of bachelors is given to the formation of competences in interpersonal and business communication, willingness to comply with standards of appearance, standards of hospitality and friendliness; ability to customer centricity. In the result of analysis there is proposed modular structure of the comprehensive program of bachelor “Hospitality”, a list of additional common cultural and professional competences, which are necessary to form a competitive graduate who is in demand on the market. The authors determine the main directions of preparation of masters, taking into account the necessity of formation of professional competence of top-managers that cannot only manage the hotel, but also the hotel chain.

In connection with the launch of the "Strategy of development of tourism in the Russian Federation until 2020", approved by the Decree of the Government of the Russian Federation on May 31, 2014 №941-p, opportunities for coordination of tourism activities of municipalities have increased significantly. The complex of effective mechanisms is presented in the Strategy and Action Plan for its implementation, and they have opened up great opportunities for municipalities to develop the potential for domestic tourism. The primary purposes of the current step for the coordination of tourism activities in municipalities are to assist in the promotion of tourist resources of small cities, towns, and villages, programming event-tourism activities taking place in towns of Russia, participation in festivals of Russian towns, development of measures to support efforts to promote tourism services in small cities of Russia, including through public-private partnerships. This corresponds to the documents of Federal Target Program "Development of domestic and inbound tourism in the Russian Federation (2011—2018 years) " in terms of solving the problem of the development of tourist and recreational complex of the Russian Federation. The article is based on materials of the research carried out with the direct participation of the author, the main result of which is the development of the program content of the subject "Management of tourism in at state and municipal levels " in the programme of master training 43.04.02 "Tourism ". The article deals with the organizational support of the process of coordination of tourism activities at the state and municipal levels, aimed at obtaining a specific socio-economic result of the introduction of innovative technologies. The results obtained directly by the author are based on a fairly extensive empirical basis, which consists of the legal documents developed in the regions and municipalities for tourist activities coordination, as well as the programs and subprograms of tourism development in regions and municipalities. Technology developed to improve the efficiency of tourism activities in municipalities take into account the requirements of government agencies, businesses and social forces aimed at the development of tourism in the Russian Federation, and they are conducive to the processes of self-identification and promotion of domestic tourism. Tourism in Russia today is more than an economic phenomenon; it is, above all, an opportunity to carry out educational activities by means of tourism, to educate the historical memory of the population.