The purpose of the study was to determine the essence and content of physical culture and sports rehabilitation as components of industry social practices. Materials and methods. Systemic approach, methods of analysis and synthesis, documentary method, methods of scientific induction and deduction were used in the study. Results and discussion. The peculiarities of the use of the term "rehabilitation" in the historical context, from the time of the First World War to the present day, are analyzed. Scientists are unanimous in the opinion that rehabilitation is a system of state, socio-economic, medical, professional, pedagogical, professional and other measures aimed at restoring health, the functional state of the human body and its working capacity. It has been studied that rehabilitation is a complex multifaceted concept, which means "restoration" and involves different types of rehabilitation. It has been established that physical culture and sports rehabilitation is a system of measures developed with the use of physical exercises to restore a person's health and is aimed at restoring and compensating with the help of physical culture and sports the functional capabilities of his/her body to improve his/her physical and psychological state. Taking into account the belonging of physical culture and sports rehabilitation to the field of physical culture and sports, which studies the impact of physical culture and sports on health, physical development and physical capabilities of the body, as well as on the recovery of athletes after injuries and illnesses, the application of physical culture and sports will contribute to the significant strengthening and improvement of the effectiveness of the recovery of athletes after injuries and illnesses. Conclusion. Physical culture and sports rehabilitation is an actual object of scientific research. As a postulate of scientific research in the field of physical culture and sports rehabilitation, we accept the statement that rehabilitation is a system of state, socio-economic, medical, professional, pedagogical, professional and other measures aimed at restoring health, the functional state of the human body and its working capacity. In contrast to physical therapy, which is based on the diagnosis and assessment of the functional state of the patient taking into account nosology, and involves the use of physical exercises along with medical and physiotherapeutic measures, physical culture and sports rehabilitation has a predominant focus on restoring and compensating the body's functional capabilities, physical and psychological state of a person with the help of physical education and sports. One of the main methodological provisions of physical culture and sports rehabilitation should be a comprehensive multidisciplinary approach, which involves the formation of the "FSR team" for the recovery of the athlete's condition from specialists in the field of physical culture and sports, and the involvement of specialists from other specialties in a consultative mode

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The purpose of the study was to generalize and systematize the provisions of the modern regulatory framework of professional activity in the field of physical rehabilitation, physical therapy, occupational therapy and their implementation in terms of reforming the rehabilitation system in Ukraine. Materials and methods. Such methods as theoretical analysis and generalization of literary sources and the Internet, documentary method, historical method, analogy, induction were used in the study. Results and discussion. Large-scale reform of the modern education and health care system to international requirements and Ukraine's integration into world organizations have contributed to the introduction of a new profession in the Classifier of Professions DK 003: 2010 code 2229.2 Physical Therapist and the formation of a new educational specialty "Physical Therapy, Occupational Therapy" in the field of knowledge 22 "Health care". Modern specialty "Physical Therapy" in Ukraine has been developing as "Physical Rehabilitation" since the mid-90s of the last century and it was formed as a separate educational and scientific specialty in the field of knowledge 0102 "Physical Education, Sports and Human Health" and field of science 24 "Physical education and sports" in the specialty – 24.00.03 "Physical rehabilitation". Thus, the formation of the industry requires the creation of an appropriate system of scientific and empirical knowledge. Reforming Ukraine's rehabilitation system has been associated with a number of important societal challenges. The visit of the World Health Oranisation and ISPRM Evaluation Commission to Ukraine in 2015 resulted in the first registered draft Law of Ukraine "On Rehabilitation of Persons with Disabilities", based on modern international principles. In 2020, the Law of Ukraine "On Rehabilitation in the Field of Health Care" was signed, which introduces the functioning of a modern system of "rehabilitation in the field of health care". The law defines the principles of rehabilitation of citizens of Ukraine, defines the rehabilitation system and its components. At the same time, public associations of physical therapists are also trying to streamline the definitions and qualification requirements of the industry. Conclusion. Professional training of physical therapists, occupational therapists in Ukraine is carried out in higher education institutions in the field of physical education and sports, education and health care in the context of permanent reform. Reforming the higher education system in Ukraine, improving the regulatory framework, introducing a new list of fields of knowledge and specialties were the impetus for the formation of a modern rehabilitation system in Ukraine, which will operate and develop according to European Union principles and standards, minimize disability and limitations, opportunities for social integration of people with disabilities

Анотація. Видовищність є ключовим чинником систем змагань професійних видів спорту. Сьогодні суспільні запити щодо бачення яскравого спортивного шоу дещо трансформуються, а отже існує потреба перегляду окремих складових систем змагань, зокрема і в ігрових видах професійного спорту. Водночас у провідних організаціях професійного спорту (NFL, NBA, MLB тощо) простежується прагнення до поєднання звичних традицій та внесення актуальних оновлень у структуру та зміст систем змагань. Сьогодні на світовому спортивному ринку провідною організацією професійного спорту з отримання прибутків за сезон залишається Національна футбольна ліга (NFL), а отже можна вважати, що структура і зміст розробленої нею системи змагань є еталонною. Мета. Виявити ключові компоненти сучасної системи змагань в американському футболі та їх зміст. Методи. Аналіз інформаційних ресурсів і документальних матеріалів, що пов’язані з організацією змагань в NFL; теоретичний аналіз та узагальнення, історичний метод, теоретична інтерпретація та пояснення; системний аналіз. Результати. NFL сьогодні організувала таку систему змагань, яка в організаційному та економічному аспектах є найбільш ефективною. Першочерговим орієнтиром для внесення коректив у її структуру та зміст є потреби сучасного споживача спортивних послуг. Не менш вагому роль у цьому процесі відіграють економічні, політичні обставини, зокрема в США та, що актуалізовано сьогодні, – карантинні обмеження в останні два роки. Структура сучасного чемпіонату NFL: 32 команди, розподілені на дві конференції, по чотири дивізіони та по чотири команди у кожному з них. Чемпіонат складається з двох етапів – регулярного сезону та плей-офф. Ігрові матчі команд плануються таким чином, що найбільшу їх кількість кожна команда грає з командами свого дивізіону, і меншу кількість ігор – з командами інших дивізіонів своєї конференції та командами іншої конференції. Регулярний чемпіонат триває 18 тижнів (17 ігрових + 1 – відпочинковий). Серед 32 команд, 14 отримують шанс розіграти Super Bowl в іграх плей-офф. Ключові слова: американський футбол, структура, зміст, чинники, прибуток.