Purpose This paper aims to provide appropriate and effective methods for diagnosing and managing the reputational risk of a bank. Design/methodology/approach Using the data-mining system CONFOR, the authors have defined and arranged in the objective way the factors influencing the reputational risk level of a bank, with specific factor groups assigned. The mathematical tools of the theory of graphs and cognitive mapping are used for building the cognitive map of reputational risk assessment of a bank. To enable choosing which risk management strategies to use, the methods of impulse modeling and scenario analysis are applied for the purpose of prognostication. Findings The authors proposed an integrated approach to the objective determination of the reputational risk level and an easy-to-use choice of risk management scenarios considering all components of management decision making and the main managerial functions. Practical implications The range of tools proposed can be used as a simple measure of the bank's reputational risk level, as a component of risk management model, and as a strategic risk management tool. Implementing this approach at the level of the central bank will facilitate realization of its strategic program for restoring confidence in the banking system as a whole. Originality/value A relatively greater objectivity in the reputational risk assessment of the bank was achieved, with each stage formalized and confirmed by an economic and mathematical basis, risk parameters quantified. The authors have developed a comprehensive approach to the reputational risk level assessment (the integral assessment included) as well as the management algorithm.

Семенча І.Є. д.е.н., професор, професор кафедри фінансів, банківської справи та страхування Дніпровський національний університет імені Олеся Гончара Lending activities for the bank is historically central. Therefore, ensuring effective credit management will bring the bank income and successful development. Studying this from the perspective of systems theory and the classical theory of management will give bank management additional opportunities. The study in the article is caused by inaccuracies, uncertainty and fuzziness in approaches to the management of credit activities of the bank. This situation in the theory of credit management in the bank showed an analysis of recent publications. Taking into account management theory, systems theory, organization theory and modern approaches to management, the article streamlines the formation of basic and at the same time most important basic concepts in planning bank lending: goals-norms-policies-strategies-tactics. This sequence must not be broken. A parallel action or a breakdown of a sequence can lead to an increase in unjustified risks in lending and a decrease in the effectiveness of management. These are mistakes and unjustified costs in activities that are already more costly in Ukraine today than in other periods. The article gives a logical scheme of correction in a social-economic system based on a systems theory and a management theory. The author emphasized that changes in the system are provoked from the outside, from the external environment. Changes in the external environment should influence the need for changes within the bank itself. This is how change processes take place, not the other way around. The system without incentives from the outside will never change on its own initiative. So says system theory. In the article the author developed the process of managing the credit activity of banks. It consists of 8 stages: analysis of indicators of credit activity in the bank; the formation of ideas on the development of lending in the bank; formation of a bank credit policy; formation of a bank credit strategy; formation of credit tactics; organization of credit activities for the implementation of the tactical plan; control over the implementation of plans; motivation of bank personnel and customers for effective cooperation in lending. Also, for the first time, a step-by-step program of actions for the implementation of bank credit management was proposed, which can serve as a "road map" for achieving effective credit management. Attention was paid to understanding that the process of control and correction is at every stage of credit management.

Among the financial markets of any country, the insurance market should occupy one of the leading positions, because it provides protection against adverse financial and economic events and situations that have arisen around the world in recent years due to pandemics, various natural disasters, significant fluctuations world energy prices. Ukraine seeking accession to the European Community should not be an exception. But, unfortunately, the insurance market in Ukraine has not been developed for many years, it is in decline, it exists mainly at the expense of compulsory types of insurance. This state of the market led to changes, the first of which was a change in the regulator. The National Bank of Ukraine, as a new regulator, has begun market transformation changes. Of course, this situation requires careful analysis, which was done in this study. In the course of the research, the article identifies and analyzes the regulator's proposals concerning changes in legislation and those that determine the rules of interaction of insurers with policyholders, reporting, internal and external control over the use of new technologies, strategic requirements and risk management. It was noted that the regulator started innovations very quickly and does not consider the complexity of the general economic situation in the country, the unwillingness of insurers in this period to such drastic changes, because such conditions significantly increase the risk of loss of bankruptcy. In addition, it has been investigated how the proposed changes actually affected the main financial and economic indicators of the insurance market of Ukraine. The dynamics of the number of insurers, the number of concluded contracts, the dynamics of insurance premiums in relation to insurance payments, the dynamics of total assets and paid-up share capital and formed insurance reserves from III – IV quarters 2020 to I – III quarters 2021 were analyzed. It was determined that, in general, the market showed a positive dynamics in the vast majority of indicators. Thus, in the analyzed period recorded a stable situation. According to some indicators, there was an increase. But they also identified the main shortcoming that currently exists in the insurance market of Ukraine and needs to be addressed by the regulator – the adjustment of the timing of changes and cooperation on market transformation with insurers, because it is a joint movement that requires coordinated positions and actions.

No abstract

With the beginning of Russia’s large-scale war against Ukraine on February 24, 2022, Ukraine’s economy suffered shock influences, which on the part of the main public administration bodies caused an urgent need to respond promptly to the sharp changes and dynamics of events that have since unfolded. In addition, it was necessary to understand why and for what reasons the financial-economic system of Ukraine reacted in the way it behaved. Thus, the presented study is aimed at defining and assessing the effectiveness of the implementation of the previous systemic policy along with analyzing the operational actions of the National Bank of Ukraine as the main financial-economic regulator in the conditions of belligerency with regard to the country’s economy. Such an analysis provides an opportunity to further adjust the tactics of managing the financial-economic processes, taking into account the identified shortcomings in the implementation of decisions of previous periods. The research uses a comprehensive approach to macroeconomic analysis, methods of structural analysis and analysis of the dynamics of financial-economic indicators in retrospection. The research is built in two stages. At the first stage, with the help of retrospective financial-economic analysis methods, an assessment of the efficiency of the implementation of the defined Strategy for the development of financial markets in Ukraine for the period from 2016 to 2021 was carried out. At the second stage of the research, the actions of the Central bank were recorded, which led to the stabilization of the macroeconomic crisis in the country, the main directions of operational regulation during martial law in Ukraine were determined, their efficiency was assessed. A retrospective analysis of the actions of the National Bank of Ukraine in 2016-2022 showed that during this period the following important results were achieved in ensuring both financial and price stability, also the stability of the monetary unit: the monetary regime was used quite successfully in conducting inflation targeting, the standards of commercial banks were increased, a program for the accumulation of international reserves was carried out, and the exchange rate was regulated in order to ensure its growing. The assessment of the actions of the National Bank of Ukraine during the period of martial law after February 24, 2022 showed that the following measures of operational regulation were carried out: a number of external and internal incoming and outgoing financial barriers were applied, the accounting rate was regulated, special measures were constantly taken to ensure the financial-economic reserves of the financial system of Ukraine, new mechanisms of financial levers for the credit situation were developed. Further on, it would be advisable to consider the efficiency of regulating the financial-economic situation in a more distant period in order to be able to assess the correctness and fallacy of the decisions taken and adjust the regulator’s actions to maintain a stable state of the economy and further gradually exit from the crisis status. This analysis allows society to apprehend the complexity, consistency of actions of the central economic regulatory bodies, to understand the consequences and expediency of such actions. The presented research is original and comprehensive, touching on all macroeconomic aspects of the activities of the main financial regulator of Ukraine, its influence on the financial-economic situation of the country.