Optional Tours are one of the most important activities in the tourism industry and can provide substantial gains to tourists and tourism businesses as well as host communities. The purpose of this paper is to determine the importance of Optional Tours in tourism industry and to assess the Optional Tours in Luxor city.This paper assesses the satisfaction of tourists towards Optional Tours and explores the challenges that face each type. To achieve this purpose, researchers used a descriptive-correlation and variances research design. Quantitative techniques presented in questionnaires with tourists and managers of travel agencies in Luxor city also were used. The obtained results of the tourism companies' managers are closer to the same results of the tourists. Optional Tour types with high popularity were the Hot Air Balloon, Horse-Drawn Carriage and Sound and Light Show. However, Bicycle and Golf Tours were of low popularity. Moreover, there were some barriers that face some types of Optional Tours that led to tourists' dissatisfaction. Based upon the results, some recommendations were suggested to develop the Optional Tours to increase tourists' satisfaction.