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The problem of the study is determined by: "What is the role of the FM radio stations in obstructing the youth of the university with information on social security". on the methodology of the media survey. The study used the questionnaire form. which was applied to a sample of)400(students from the Egyptian universities and found that:-The most important reasons for listening to the university youth FM radio are:)Entertainment and leisure(came in the first order. followed by)offering a new and attractive program different from the rest of the radio(. then)to acquire different information and knowledge 6(. in the fourth order)characterized by diversity of content(. in the fifth order)to learn about experiences and experiences (. And in the sixth rank)programs are offered in an easy language and close to the youth(.-The most important topics of social security. which are more interested in FM broadcasts these days from the point of view of young university students were in "social corruption" in the first order. In the second order "lack of arrogance." and "the activation of traffic laws and reduce Accidents "only came third in the order. and in the fourth ranking" health services came. " There were statistically significant differences between the average scores of the respondents on the role of FM radio in raising social security awareness according to the different universities)Cairo-Ain Shams-Aljazeera Institute-Egypt International(.

This research aims to find out what are essentials issues affect the customer purchasing decision in the Quikc Service Restaurants (QSRs) such as McDonald's, Pizza Hut, Kentucky Fried Chicken (KFC) and Hardee's in nontraditional market place (Egypt). This research focuses on pre-purchase and post purchase decision in quick service restaurants' customers. This research adopted a qualitative research in pre-purchase and post-purchase customers decision which use semi-structured interviews with industry experts and QSRs' managers in Egypt. This research reflects that antecedences and consequences customer purchasing decision in the QSRs depend on: 1) Shorten serving time as its in the QSRs' standards; 2) Improving the service quality through receiving order until serving customers; 3) Innovate taste preference to avoid customers' stereotyping which feel bored; 4) Enhance the food quality to meet customers' expectations and preferences; 5) Pay attention to QSRs' websites to send a clear message to customers.