In recent decades, the tourism industry has become one of the fastest growing industries in the world. The tourism industry忆s current contribution to global carbon emissions is 4%-6%, and it is estimated that carbon emissions from tourism will increase 1. 5 times from its current level by 2035. The emergence of low鄄carbon tourism represents a transformation in the traditional tourism industry. It is a new trend of sustainable tourism that is changing tourists忆 pattern of consumption and reducing greenhouse gas emissions. This paper presents the results of a questionnaire survey conducted among tourists visiting Lijiang City, Yunnan Province, China regarding their cognition of and willingness to undertake low鄄 carbon tourism. We show the following: (1) The cognition level of low鄄carbon tourism was high (68.5%) and showed a significant positive correlation with tourists忆 education level, hotel rating, and the average number of trips annually. Some tourists stayed in high鄄rate hotels regardless of energy鄄extensive consumption to ensure the best quality of their tourism experience, even though they had the highest cognition level. Ninety鄄one percent of respondents answered that public
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.