3,6-Diaryl-1,2-dithiines and their precursors, (Z,Z)-1,4-bis(organylthio)-buta-1,3-dienes, are investigated by 1H and 13C NMR spectroscopy. The chemical shifts and coupling constants, which are relevant to the investigated problem, are determined and assigned, respectively, by different techniques (shift increments, spectrum simulation, heteronuclear 2D J-resolved and heteronuclear shift correlated 2D NMR spectra, anomalous off-resonance splittings and selective decoupling experiments). The NMR parameters are discussed in relation to the molecular structure. The 13C shift values prove the ring structure of 1,2-dithiines and exclude existence of the valence isomer (Z)-but-2-ene-1,4-dithione (absence of thiocarbonyl resonances). The vicinal 1H,1H coupling constants of the C4 unit of the investigated compounds verify (1) the (Z,Z) configuration of the organylthio groups in 1,4 position of butadiene, (2) the s-transoid conformation of acyclic butadienes and (3) the forced s-cis structure in the cyclic 1,2-dithiines.