“…First, computational analysis of the sentiment and the public mood is faster, more precise, and less costly than conducting large-scale surveys. Second, there is strong support for this claim that the sentiment obtained from this approach is a valid indicator of public opinion, as far as it is used to predict many socio-economic phenomena, such as presidential elections (Burnap, Gibson, Sloan, Southern, & Williams, 2016;Tumasjan, Sprenger, Sandner, & Welp, 2010;White, 2016) and commercial sales (Choi & Varian, 2012;Liu, Ding, Chen, Chen, & Guo, 2016;Mishne & Glance, 2006).…”