“…Discovery of the abnormally high basicity of 1,8-bis(dimethylamino)naphthalene ( 1 ), widely known as ‘proton sponge’, has raised a great interest in the nature of intramolecular hydrogen bonding (IHB) of its cation 2 . In dozens of papers such properties of the IHB such as symmetry and geometry, − energy, − the barrier and mechanism for proton transfer, − unusually strong deshielding of the chelated NH proton (δ 18–20 ppm), etc., have been investigated (see reviews − for a general survey of the topic). As a result, it was concluded that the IHB strength in 2 after electrostatic and steric destabilization of the free base 1 is, by importance, a second factor contributing to the proton sponge basicity. ,,− Due to the unique shortness of the IHB ( r N···N = 2.52–2.57 Å), ,− the proton sponge cations have also attracted considerable attention for proton transfer modeling in enzymatic reactions…”