22. Futurecast: An Exploration of Key Emerging Megatrends in the Tourism Arena

Moutinho, Luiz; Rate, Shirley; Ballantyne, Ronnie

doi:10.21832/9781845414122-026

Cited by 8 publications

(17 citation statements)

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“…Furthermore, virtual communities, blogs, social networking sites and tourism review pages give a platform for online opinion leaders from anywhere across the globe express their opinions. As a consequence, they influence the public realm and co-create destination brands (Moutinho et al, 2013). The traveller is now empowered to create and tailor the brand themselves; it is the traveller who now won the brand (Moutinho et al, 2013).…”

Section: Digital Evolutions Revolutions and Destination Brandingmentioning

confidence: 99%

“…According to Moutinho et al (2013), the advancement of technology can without doubt be viewed as a threat for tourist destinations and their branding process. Developments on the Internet and social media have allowed the acquisition of immeasurable amounts of information, from landscape descriptions to pricing, accommodation rating and also scandals with influence on the image of destinations (Moutinho et al, 2013). It is widely accepted that digital destination branding has become more complex and challenging (Munro and Richards, 2011).…”

Section: Introductionmentioning

confidence: 99%

“…Innovation, decentralization, engagement, involvement and having a unique voice are the keywords for successful destination branding. In addition, destination brands to survive in a savvy environment, where tourists/travellers are literate individuals, branding strategies should fit their desires (Moutinho et al, 2013). However, it is not an easy task to assert strategies with divergent narratives produced on the same destination.…”

Section: Introductionmentioning

confidence: 99%

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Content, context and co-creation

Oliveira

Panyik

2014

Journal of Vacation Marketing

149

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Content generated by tourists, travellers, professional travel bloggers and travel journalists who post, comment and share information on social media channels is arguably the greatest digital challenge of destination branding today. The tourist-/traveller-generated content is likely to generate brand value if integrated into the destination branding strategy. There is, however, a lack of theoretical awareness and empirical research into the role of social media content in shaping destination brands. By taking Portugal as a case study, this exploratory research is aimed to show how content analysis can be used to identify and understand the way tourists and travellers perceive the country as a tourist destination. The application of this methodology on online material could contribute to a refined destination branding initiative for Portugal by integrating user-generated and travel experts content into the strategy. It applies textual content analysis by using qualitative data analysis software (i.e. ATLAS.ti 7.0), within an interpretative paradigm, on tourism-oriented online publications in which the tourism potential of Portugal has been discussed. The findings highlight the tourist/traveller as an opinion maker with access to a plethora of information communication technologies to act as co-creators of brands. Therefore, it is wise to engage them and strategically integrate the content they generate into the whole destination branding effort.

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Section: Digital Evolutions Revolutions and Destination Brandingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Content, context and co-creation

Oliveira

Panyik

2014

Journal of Vacation Marketing

149

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“…Trend and future studies are recognised as being informative contributions to innovation processes, mainly in the first phases where ideas are generated (Cuhls & Johnston, 2008), but also on a continual base when enterprises need to adjust and develop. Trend studies are elements in a long list of tools available for destinations, as the geographical aspects are crucial in tourism (Kozak, 2014;Moutinho et al, 2013).…”

Section: Trend Studies As Guidance For Innovation Processesmentioning

confidence: 99%

Robust Innovation Anchors in Rural Wellbeing Tourism

Hjalager

Tervo-Kankare

Tuohino

et al. 2016

Global Dynamics in Travel, Tourism, and Hospitality

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Innovation in tourism does not take place in a vacuum. Innovators find inspiration from many sources. This article identifies ten innovation anchors, e.g. critical trends that can guide the long-term innovation activity and lead to fundamentally new products, services, delivery mechanisms, organizational models, means of collaboration etc. Innovation anchors are robust as they are found persistently in the recent scholarly literature and appear on a consistent base in business related evidence. Rural wellbeing tourism is area of inquiry. The study reveals that innovation, in the future, can take further advantage of the following: 1) Towards a holistic wellbeing, 2) Connecting with nature and its resources, 3) Altruism included, 4) The rural as a medical prescription, 5) Work-life balance, 6) Wellbeing diversification the rural way, 7) Taking advantage of the climate squeeze, 8) Opening the digital channels, 9) A new puritanism rural style, and 10) The gear dimension.

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“…The concept of destination branding is critical for a destination to be identified and differentiated from alternatives in the minds of the target market (Qu, Kim &Im, 2011). In recent years there have been emerging studies about destination brands, images, identities, and brand equity (Chieng& Lee, 2011;Moutinho, Rate, & Ballantyne, 2013;Oliveira &Panyik, 2015;Sartori, Mottironi, &Antonioli, 2012). The brand plays a pivotal role as it influences customer-tourists' choices on the destination.…”

Section: Introductionmentioning

confidence: 99%

The Management of Destination Branding: Applying Tourist-Based Brand Equity to Utah as a Tourist Destination

Huo¹

2017

JTHM

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By examining the relevant studies and models in the destination brand equity, this study explored the dimensions of the tourist-based brand equity (TBBE) of a destination. In addition, this study observed and identified the tourists' perceptions and their experiences with Utah in the context of four dimensions of TBBE and their relationships. This study also applied the proposed TBBE model as a means of measuring brand equity for Utah as a long haul destination in an emerging market to the domestic and foreign tourists. Confirmatory factor analysis was performed to verify whether the proposed model fit into the Utah case and results indicated the TBBE model fit the data. The results also showed that a positive relationship exists between brand awareness and brand loyalty. The findings suggest that the Utah tourism industry should measure brand equity more closely and extensively with other dimensions to provide an effective marketing strategy to the prospective visitors/tourists.

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22. Futurecast: An Exploration of Key Emerging Megatrends in the Tourism Arena

Cited by 8 publications

References 0 publications

Content, context and co-creation

Content, context and co-creation

Robust Innovation Anchors in Rural Wellbeing Tourism

The Management of Destination Branding: Applying Tourist-Based Brand Equity to Utah as a Tourist Destination

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