A fluid dispersion theory in partially magnetised plasmas is analysed to examine the conditions under which large-wavelength modes develop in Penning-type configurations, that is, where an electric field is imposed perpendicular to a homogeneous magnetic field. The fluid dispersion relation assuming a slab geometry shows that two types of low-frequency, gradient drift instabilities occur in the direction of the
$\boldsymbol {E} \times \boldsymbol {B}$
and diamagnetic drifts. One type of instability, observed when the equilibrium electric field and plasma density gradient are in the same direction, is similar to the classic modified Simon–Hoh instability. A second instability is found for conditions in which (i) the diamagnetic drift is in the direction opposite to the
$\boldsymbol {E} \times \boldsymbol {B}$
drift and (ii) the magnitude of the diamagnetic drift is sufficiently larger than the electron thermal speed. The present fluid dispersion theory suggests that the rotating spokes driven by such fluid instabilities propagate in the same direction as the diamagnetic drift, which can be in the same direction as or opposite to the
$\boldsymbol {E} \times \boldsymbol {B}$
drift, depending on the plasma conditions. This finding may account for the observation, in some plasma devices, of the rotation of large-scale structures in both the
$\boldsymbol {E} \times \boldsymbol {B}$
and
$-\boldsymbol {E} \times \boldsymbol {B}$
directions.