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Kusuma, Balinda Aretha; Putri, Berlian Primadani Satria

doi:10.33884/jimupb.v7i1.904

Cited by 4 publications

(5 citation statements)

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“…Umumnya pada akhir studi, seorang mahasiswa diberikan tugas akhir atau bisa juga disebut dengan skripsi. Dalam Kamus Besar Bahasa Indonesia (KBBI), skripsi merupakan karangan ilmiah yang ditulis oleh mahasiswa sebagai bagian dari persyaratan akhir pendidikan tinggi (Kusuma, 2021).…”

Section: Pendahuluanunclassified

The Relationship Between Peer Support System and Stress Level of Working on a Thesis for S1 Nursing Students of Stikes Medistra Indonesia in 2023

Novi Pangestuti,

Puji Raharja Santosa,

Kiki Deniati

2023

Jurnal Medicare

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Final year students often experience stress with a undergraduate thesis, one of which is nursing students who are working on a undergraduate thesis. Support systems are people who have energetic and functional help have been shown to be healthier than people without support. Support system is about telling others that they are loved and cared for, that they have self-esteem and are valued both verbally and non-verbally.. Type of quantitative research with cross sectional method. Population with a total of 99 respondents. Sampling technique using random sampling sample. Based on the results of chi-square test analysis with a value of p = 0.001 (p < 0.050) so that it is stated that H0 is rejected. Based on the results of statistical analysis using the chi square test, it can be concluded that H0 is rejected, which means that there is a relationship between peer support system and the stress level of doing a undergraduate thesis in S1 nursing students at STIKes Medistra Indonesia in 2023.

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Section: Pendahuluanunclassified

The Relationship Between Peer Support System and Stress Level of Working on a Thesis for S1 Nursing Students of Stikes Medistra Indonesia in 2023

Novi Pangestuti,

Puji Raharja Santosa,

Kiki Deniati

2023

Jurnal Medicare

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“…Meanwhile, Lubis et al (2018) suggest that social media marketing is a type of online advertising that makes use of social communities including social networks, virtual worlds, social news sites, and social opinion-sharing sites as a cultural context to accomplish communication goals. According to Heuer in Kusuma, et al (2019), there are 4 indicators as follows: 1) Context, 2) Communication, 3) Collaboration, 4) Connection.…”

Section: Theoretical Review Social Media Marketingmentioning

confidence: 99%

“…This is confirmed by a study by Angkie et al (2019), which demonstrates how social media marketing significantly influences brand equity. In addition, another study conducted by Kusuma et al (2019) demonstrates that brand equity is significantly influenced by social media marketing. Based on this, the hypothesis is formulated as follows: H1: Social Media Marketing has a positive and significant influence on Brand Equity…”

Section: The Influence Of Social Media Marketing On Brand Equitymentioning

confidence: 99%

The Influence of Social Media Marketing and Perceived Quality on KFC Brand Equity (Consumer Study KFC Mulyosari Surabaya)

Sari,

Dermawan

2023

IJBA

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This study aimed to determine the influence of social media marketing and perceived quality on KFC brand equity. This study makes use of quantitative research techniques and the KFC Mulyosari Surabaya customer population. Using a purposive sampling technique and non-probability sampling, a sample of 130 respondents was chosen. The sample consists of respondents who often visit and buy KFC at KFC Mulyosari Surabaya outlets at least once a month, actively follow KFC Instagram social media, and are over 17 years old. Primary as well as secondary data were used in this study. Partial least square (PLS) analysis was employed in this study along with validity, reliability, and hypothesis testing tests. The conclusions of this study prove that social media marketing and perceived quality have a positive and significant influence on brand equity.

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“…Research conducted by Ratana (2018) shows that social media marketing has an influence on brand equity. Research conducted by Kusuma and Putri (2019) shows that social media marketing has an influence on brand equity. In addition, research by Irawan and Hadisumarto (2020) also shows that social media marketing has an influence on brand equity.…”

Section: A the Relationship Between Social Media Marketing To Brand E...mentioning

confidence: 99%

The Effect of Social Media Marketing on Brand Equity with Brand Experience as Mediation: Study on Uniqlo Product Users

Anggraheni

Haryanto

2023

EJBMR

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This article aims to determine the effect on the relationship between social media marketing and brand equity moderated by brand experience with the aim of studying Uniqlo luxury brand users. A review and search of the literature was carried out in an effort to identify the variables used to construct the conceptual model. The expected findings are whether there is the same effect as previous research if it is carried out in Indonesia where previous research has a positive impact on luxury brand users in the USA. This study also explains several dimensions of the variables, namely entertainment, interaction, trendiness, customization, WOM (Social Media Marketing), sensory, affective, behavioral, intellectual (Brand Experience), which will form brand equity that will be embedded in the minds of customers or product users. luxury brand Uniqlo. This research provides a conceptual model that will provide understanding to customers of the luxury brand Uniqlo and also as an alternative in the field of marketing science. Furthermore, this research is also expected to help Uniqlo management, especially in Indonesia, have a marketing strategy that will form stronger Brand Equity. This paper is also expected to contribute theoretically, practically, and can be used for future studies.

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Cited by 4 publications

References 0 publications

The Relationship Between Peer Support System and Stress Level of Working on a Thesis for S1 Nursing Students of Stikes Medistra Indonesia in 2023

The Relationship Between Peer Support System and Stress Level of Working on a Thesis for S1 Nursing Students of Stikes Medistra Indonesia in 2023

The Influence of Social Media Marketing and Perceived Quality on KFC Brand Equity (Consumer Study KFC Mulyosari Surabaya)

The Effect of Social Media Marketing on Brand Equity with Brand Experience as Mediation: Study on Uniqlo Product Users

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