“…To this end, we use an investigation method based on the socio-economic theory (Savall, 1974) which is intervention research. This method relies on three principles: first, reality can only be known by modifying it, second participation by the researcher with the subjects of the research facilitates the participation of the subjects between research and action, third the outcome of intervention research is the production of tools and theories about how to change an organization (Cappelletti et al, 2018). This investigation was performed at the XYZ company and explores how a family business that did not consider implementing an SR initiative before achieving profitability and did not want to invest in any SR operation before achieving measurable productivity for greater effectiveness, views SR and its importance concerning performance evaluation.…”