A long lifetime organic light emitting diode (OLED) display at high temperature was developed with optimization of each layer organic materials. We clarified that chargecarrier balance between hole and electron inside the emission layer (EML) affects the lifetime of OLEDs, especially for blue-OLED. We also clarified that the lifetime becomes long with increasing the density of hole in the EML. The lifetimes of the blue-, green, and red-OLEDs developed in this study were achieved over 1,000 hours at 85 °C under a driving of 600 cd/m 2 white luminance. A prototype 12.3 inch flexible OLED display was fabricated with using the new electron-blocking layer, hole-blocking layer, and hole-transport layer materials. We believe that the OLED display that we developed would be useful for automotive application.