The article describes the use of a benchmarking approach as an effective means of assessing and comparing competitiveness and improving the organization`s activities. In the era of the information society, knowledge fast changes and distributes, making it impossible educational institutions to be successful if not have a real competitive advantage. The use of educational technology while Maritime Education and Training improves student outcomes, including grades and test scores. The paper describes the use of educational technology in a variety of ways, including blended learning, flipped classrooms, and personalized learning as a more engaging and effective learning environment. Benchmarking and educational technologies are two intertwined concepts that play a crucial role in improving the quality of maritime education. Research suggests that educational technologies can positively influence Maritime English education of future ship engineers. EdTech tools can be used to simulate different educational scenarios and predict potential outcomes. This can help educators benchmark their current practices against alternative approaches and make informed decisions. Such technologies provide students with access to authentic materials, real-life scenarios, and immediate feedback, enabling them to develop their speaking, listening, reading, and writing skills. Benchmarking can foster a culture of continuous improvement and encourage collaboration among educators to share best practices and develop innovative solutions. The paper concludes with positive impact of benchmarking approach with educational technologies into Maritime English education of future seafarers. The prospects of further research can be seen in the use of benchmarking approach while Collaborative Online International Learning, namely Maritime English online courses on LMS MOODLE.