This chapter delineates the research space and highlights significant conceptual contributions to the fields of storytelling and argumentation, as these are the primary lenses through which the case study is analyzed. Section 2.1 delves into the concept of trust and explains related terms such as confidence, credibility, image, and reputation. Section 2.2 explores storytelling from a broad historical perspective, discussing influential narrative structures, some of whose origins date back centuries. Section 2.3 examines argumentation with a focus on the pragma-dialectical approach and outlines the steps and tools critical to argumentative reconstruction in case analysis. In addition, it addresses key points of attack relevant to counter argumentation, which are of particular importance for the analysis of the crisis episode in the case study.