“…Organizations marked by service climates focus on seeking feedback from customers, monitoring customer satisfaction, and, more than anything, remaining flexible to do what it takes to fulfill customer needs and requests (Gwinner, Bitner, Brown, & Kumar, 2005). In contrast, ethical climates stress policies and practices that exert control over employee behavior (Bartels, Harrick, Martell, & Strickland, 1998). As noted earlier, within the medical product industry, such ethical guidelines are intended, in part, to limit employees’ service activities, thereby preserving physicians’ ability to make patient-centered decisions by reducing the perceived obligation that may develop from their service relationships with sales reps.…”